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Pharmaceutical R&D Blog

Stuart Henderson, Partner at IBM Global Business Services - Consulting to Life Sciences R&D Clients

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Pharmaceutical R&D Blog | pharmarandd.blogspot.com Reviews
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Stuart Henderson, Partner at IBM Global Business Services - Consulting to Life Sciences R&amp;amp;D Clients
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Pharmaceutical R&D Blog | pharmarandd.blogspot.com Reviews

https://pharmarandd.blogspot.com

Stuart Henderson, Partner at IBM Global Business Services - Consulting to Life Sciences R&amp;amp;D Clients

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1

Pharmaceutical R&D Blog: Collaborative Innovation in Biomedicine Conference

http://pharmarandd.blogspot.com/2011/04/collaborative-innovation-in-biomedicine.html

Stuart Henderson, Partner at IBM Global Business Services - Consulting to Life Sciences R&D Clients. Friday, April 8, 2011. Collaborative Innovation in Biomedicine Conference. I had the opportunity to present this week at a conference on Collaborative Innovation. The conference delegates were very engaging and the presentations provoked a lot of dialog. Three of the key points I came away with were:. 1 Multiple Orchestrators in a Networked Model. 3 Small makes collaboration a necessity. IBM The eClinical...

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Pharmaceutical R&D Blog: May 2010

http://pharmarandd.blogspot.com/2010_05_01_archive.html

Stuart Henderson, Partner at IBM Global Business Services - Consulting to Life Sciences R&D Clients. Friday, May 21, 2010. The 2010 CEO Study - Life Sciences Edition. This study is the fourth edition of IBM's biennial Global CEO Study series. It includes a specific analysis of the Life Sciences industry. Link to the study. These conversations offer valuable insight into the agendas and actions of global leaders. So, what are these "Standouts" doing to thrive? Embody creative leadership,. The study is wel...

3

Pharmaceutical R&D Blog: July 2010

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Stuart Henderson, Partner at IBM Global Business Services - Consulting to Life Sciences R&D Clients. Thursday, July 1, 2010. Roche and IBM Research target whole genome sequencing for $100 to $1000. The IBM Global Business Services Life Sciences Practice runs a biopartnering study every two years. Roche is consistently in the top 5 of that study and based on the announcement today one can see why. Quick and reliable DNA sequencing could help Roche find patients that react best to specific drugs, helping r...

4

Pharmaceutical R&D Blog: June 2009

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Stuart Henderson, Partner at IBM Global Business Services - Consulting to Life Sciences R&D Clients. Sunday, June 14, 2009. J&J has the iPhone in it's strategy. J&J clearly have Health 2.0 ambitions with the iPhone. At the launch of the iPhone 3.0 operating system, Anita Mathew from LifeScan presented a groundbreaking lifestyle prototype iPhone app with tools to simplify diabetes management. Check out the youtube video at this. Or watch it here:. Website. The app called CareConnect. Friday, June 12, 2009.

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Pharmaceutical R&D Blog: December 2009

http://pharmarandd.blogspot.com/2009_12_01_archive.html

Stuart Henderson, Partner at IBM Global Business Services - Consulting to Life Sciences R&D Clients. Thursday, December 10, 2009. Cloudy" Forecast for Clinical Cloud. Despite the odd title, the future of IBM's clinical cloud is clear blue! Link to the full article here. Subscribe to: Posts (Atom). Subscribe in a reader. NEW* Lee Taurman's - Pharma's New Commercial Reality Blog. There was an error in this gadget. IBM A marriage of minds: Making biopharmaceutical collaborations work.

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Digital Pharma: Managing Diabetes on an iPhone

http://digitalpharm.blogspot.com/2010/11/managing-diabetes-on-iphone.html

Sunday, November 28, 2010. Managing Diabetes on an iPhone. Merck's introduction of a mobile app for patients with Type 2 diabetes (Vree) is an innovative way to manage the disease. A more recent announcement last week reminded me of Merck's introduction of the mobile app - a report that half the country could have diabetes by 2020, with costs totaling $3.35 trillion over the next decade if trends continue. Subscribe to: Post Comments (Atom). Pharmaceutical R&D Blog, Stuart Henderson.

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Digital Pharma: Social Media Guidance and the Art of Patience

http://digitalpharm.blogspot.com/2010/11/social-media-guidance-and-art-of.html

Monday, November 1, 2010. Social Media Guidance and the Art of Patience. The FDA recently gave Novartis a slap on the hand for "misusing" the Facebook Share widget on its website for the drug Tasigna. The violation? Failing to communicate risks associated with the drug. Should Novartis be blamed for this oversight? Others, however, are proposing a different tactic: First Amendment rights. Pfizer and the Washington Legal Foundation filed a brief with a U.S. District Court in March to uphold Fi...Pharma Ad...

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Digital Pharma: Grading Pharma's Use of YouTube (A First Look)

http://digitalpharm.blogspot.com/2011/01/grading-pharmas-use-of-youtube-first.html

Friday, January 28, 2011. Grading Pharma's Use of YouTube (A First Look). While the pharma industry experiments with social media, several pharma companies are maintaining dedicated YouTube channels, among them Pfizer (PfizerNews, PfizerEurope), Johnson and Johnson (JNJHealth), GlaxoSmithKline (GSKVision), and Boehringer (BoehringerIngelheim). Better yet, what value are its patients getting out of it? If I were to compare both companies' channels, Pfizer would receive a grade of D while J&J would be awar...

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Digital Pharma: Perspective on Social Media in Pharma

http://digitalpharm.blogspot.com/2010/10/perspective-on-social-media-in-pharma.html

Thursday, October 21, 2010. Perspective on Social Media in Pharma. There are two compelling reasons that stick out in my mind for pharma companies to embrace social media as an enduring strategy:. 1) To Build the Brand. 2) To Improve Patient Safety. The amount of information on the web about this opportunity is tremendous - here I will mention a couple of broad opportunities that I find most interesting. Subscribe to: Post Comments (Atom). Pharmaceutical R&D Blog, Stuart Henderson.

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Pharma Advertising & Promotions: FDA Guidance on Social Media

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Pharma Advertising and Promotions. Krissa Lum - IBM Global Business Services - Life Sciences Industry. Wednesday, June 9, 2010. FDA Guidance on Social Media. The increasing prevalence of social media into our everyday lives has not escaped pharma. However, "even though various business sectors have fervently embraced social media as a product marketing tool, FDA-regulated industries have been slow to adopt this practice" write Areta Kupchyk and Kevin Madagan. Subscribe to: Post Comments (Atom).

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Pharma Advertising & Promotions: Are DTC Ads Fair and Balanced?

http://pharmaaandp.blogspot.com/2010/07/are-dtc-ads-fair-and-balanced.html

Pharma Advertising and Promotions. Krissa Lum - IBM Global Business Services - Life Sciences Industry. Friday, July 16, 2010. Are DTC Ads Fair and Balanced? According to Prevention Magazine's 13. Annual national survey Consumer Reaction to DTC Advertising of Prescription Drugs,. To find out more about the survey results, click here. Subscribe to: Post Comments (Atom). Subscribe To My Blog. Stuart Henderson's Pharmaceutical R&D Blog. Kelsey Shantz' Digital Pharma Blog. Are DTC Ads Fair and Balanced?

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Pharma Advertising & Promotions: Grading Pharma's Use of YouTube

http://pharmaaandp.blogspot.com/2011/04/grading-pharmas-use-of-youtube.html

Pharma Advertising and Promotions. Krissa Lum - IBM Global Business Services - Life Sciences Industry. Friday, April 8, 2011. Grading Pharma's Use of YouTube. How is pharma doing in executing in the social media space? I recent came across a great posting by Kelsey Shantz 'Grading Pharma's Use of YouTube (A First Look).' To see how companies including Pfizer, GSK, J&J, and BI have been rated, read her blog here. Subscribe to: Post Comments (Atom). Subscribe To My Blog. Kelsey Shantz' Digital Pharma Blog.

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Pharma Advertising & Promotions: Blue Cross Blue Shield of Texas sues Pfizer over allegations of deceptive marketing

http://pharmaaandp.blogspot.com/2010/06/blue-cross-sues-pfizer-over-allegations.html

Pharma Advertising and Promotions. Krissa Lum - IBM Global Business Services - Life Sciences Industry. Friday, June 11, 2010. Blue Cross Blue Shield of Texas sues Pfizer over allegations of deceptive marketing. As if it wasn't enough for Pfizer to receive a warning letter. Subscribe to: Post Comments (Atom). Subscribe To My Blog. Stuart Henderson's Pharmaceutical R&D Blog. Kelsey Shantz' Digital Pharma Blog. Latest articles from Medical Marketing and Media News. The Big Business of Free Drug Samples.

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Pharmaceutical R&D Blog

Stuart Henderson, Partner at IBM Global Business Services - Consulting to Life Sciences R&D Clients. Friday, April 8, 2011. Collaborative Innovation in Biomedicine Conference. I had the opportunity to present this week at a conference on Collaborative Innovation. The conference delegates were very engaging and the presentations provoked a lot of dialog. Three of the key points I came away with were:. 1 Multiple Orchestrators in a Networked Model. 3 Small makes collaboration a necessity. Let’s begin...

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