johnnylyle.co.uk
branding – Johnny Lyle's new brand thinking
https://johnnylyle.co.uk/category/branding
Johnny Lyle's new brand thinking. Effective branding, SEO, Marketing and brand experience. WH Smith Munch – A brand with fake values is a brand that is destined to fail. I was at east Midlands Airport recently and they have something of a captive market for their meal deals with both Superdrug and WH smith offering meal deals for 3.99. On the surface this looks like great value. But they don’t. They have an own brand product in store called ‘Munch’ which is entirely fake. Munch, which is a range of sandw...
johnnylyle.co.uk
Brand based SEO – Johnny Lyle's new brand thinking
https://johnnylyle.co.uk/brand-based-seo-and-social-media-marketing
Johnny Lyle's new brand thinking. Effective branding, SEO, Marketing and brand experience. To build a brand you need to manage every element of the public profile, so my fastest growth area of work has been in Brand Based SEO and Social Media Management, particularly in the SaaS and Visitor Attraction markets. I regularly run SEO and Social Media Training days around the UK, with the next one likely to be in October 2016. If you’re interested, drop me a line. I don’t suppose everyone wants to be kn...
johnnylyle.co.uk
Brand translation – Johnny Lyle's new brand thinking
https://johnnylyle.co.uk/brand-translation
Johnny Lyle's new brand thinking. Effective branding, SEO, Marketing and brand experience. The European Market delivers over 500 million potential customers but converting potential customers into paying, loyal brand advocates only becomes a real probability if you get the brand strategy absolutely right. You then need to follow this through with an exceptional delivery of the visual, copy, distribution and product quality. And this is where we come in. Leave a Reply Cancel reply. Enter your comment here.
johnnylyle.co.uk
Brand Experience(d) – Johnny Lyle's new brand thinking
https://johnnylyle.co.uk/brand-experience
Johnny Lyle's new brand thinking. Effective branding, SEO, Marketing and brand experience. The Lions of Puy du Fou. There’s two types of brand experience. Forgettable and unforgettable and the difference is often quite small. The opposite of love isn’t hate, it’s apathy. There’s no such thing as a USP anymore, so we have to search for Very Small Differences (VSD’s). This is brand experience(d) and it’s what I do. Firstly, Audley End Miniature Railway. Make beautiful handmade tents in the UK and I’m...
johnnylyle.co.uk
huge explosions at the Viking show at Puy du Fou – Johnny Lyle's new brand thinking
https://johnnylyle.co.uk/2015/07/05/the-best-theme-park-in-the-world-puy-du-fou/huge-explosions-at-the-viking-show-at-puy-du-fou
Johnny Lyle's new brand thinking. Effective branding, SEO, Marketing and brand experience. Huge explosions at the Viking show at Puy du Fou. Huge explosions at the Viking show at Puy du Fou. Published by John Lyle. My role is as a Brand Experience Director. I help businesses and brands understand themselves and their customers and then present beautifully and consistently to the world. View all posts by John Lyle. Leave a Reply Cancel reply. Enter your comment here. Address never made public). Techy Food...
johnnylyle.co.uk
A viking ship arrives as part of the viking show at Puy du Fou – Johnny Lyle's new brand thinking
https://johnnylyle.co.uk/2015/07/05/the-best-theme-park-in-the-world-puy-du-fou/a-viking-ship-arrives-as-part-of-the-viking-show-at-puy-du-fou
Johnny Lyle's new brand thinking. Effective branding, SEO, Marketing and brand experience. A viking ship arrives as part of the viking show at Puy du Fou. A viking ship arrives as part of the viking show at Puy du Fou. Published by John Lyle. My role is as a Brand Experience Director. I help businesses and brands understand themselves and their customers and then present beautifully and consistently to the world. View all posts by John Lyle. Leave a Reply Cancel reply. Enter your comment here. Spuddey Ou...
andrewseaton.co.uk
Business | Andrew Seaton - Technology Entrepreneur
http://www.andrewseaton.co.uk/category/business
Andrew Seaton – Technology Entrepreneur. 10 Key Lessons for Entrepreneurs: Part 2. A while ago I was asked to speak to a group of young people who were thinking about starting a business. They wanted to know about the things I had learnt on my journey as an entrepreneur, and also any advice I would give them as they started out in business. Some people would disagree with me, but as I’ve built my business I have found these the ten most important lessons, and I hope you find them helpful. The biggest cha...
johnnylyle.co.uk
brand values – Johnny Lyle's new brand thinking
https://johnnylyle.co.uk/category/brand-values
Johnny Lyle's new brand thinking. Effective branding, SEO, Marketing and brand experience. WH Smith Munch – A brand with fake values is a brand that is destined to fail. I was at east Midlands Airport recently and they have something of a captive market for their meal deals with both Superdrug and WH smith offering meal deals for 3.99. On the surface this looks like great value. But they don’t. They have an own brand product in store called ‘Munch’ which is entirely fake. Munch, which is a range of sandw...
johnnylyle.co.uk
The Viking show at Puy du Fou before it all goes mental – Johnny Lyle's new brand thinking
https://johnnylyle.co.uk/2015/07/05/the-best-theme-park-in-the-world-puy-du-fou/the-viking-show-at-puy-du-fou-before-it-all-goes-mental
Johnny Lyle's new brand thinking. Effective branding, SEO, Marketing and brand experience. The Viking show at Puy du Fou before it all goes mental. The Viking show at Puy du Fou before it all goes mental. Published by John Lyle. My role is as a Brand Experience Director. I help businesses and brands understand themselves and their customers and then present beautifully and consistently to the world. View all posts by John Lyle. Leave a Reply Cancel reply. Enter your comment here. Living without an iPhone.
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