precisebrandinsight.com
Greenshoots at the CIM’s Marketing Confidence Summit | DisCoverage
https://precisebrandinsight.com/2013/09/09/greenshoots-at-the-cims-marketing-confidence-summit
039;It's not about what you cover, it's about what you discover. Greenshoots at the CIM’s Marketing Confidence Summit. September 9, 2013. Last week we attended the Chartered Institute of Marketing. 8216;s Marketing Confidence summit, which was hosted by Bloomberg. And, as someone who works for a company that services the marketing and communications sector, I couldn’t help but be encouraged by the future prospects for the sector, for a number of reasons. Next up was Markus Kramer. Tags : brand insight.
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Are empowered patients influencing Doctors today? | DisCoverage
https://precisebrandinsight.com/2014/08/19/are-empowered-patients-influencing-doctors-today
039;It's not about what you cover, it's about what you discover. Are empowered patients influencing Doctors today? August 19, 2014. I have recently been investigating the impact that the internet and social media are having on patient-doctor relationships and conversations. It appears that in the 30 years or so that the internet has been in the mainstream, the relationship has been revolutionised by the information made available to patients about various conditions. Today’s patients can connect with peo...
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How to avoid multiple personality brand disorder: a look at Virgin Trains | DisCoverage
https://precisebrandinsight.com/2014/03/21/how-to-avoid-multiple-personality-brand-disorder-a-look-at-virgin-trains
039;It's not about what you cover, it's about what you discover. How to avoid multiple personality brand disorder: a look at Virgin Trains. March 21, 2014. During last month’s stormy weather, Virgin Trains tweeted. A message to its customers to ABANDON ALL TRAVEL . This didn’t just get the attention of its followers who re-tweeted and replied. Virgin Trains, however, seems to stay consistent in its messaging. From the sign in the train toilet. That advises against flushing ‘goldfish’ or ‘hopes and dreams...
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Is social media the new rock ’n’ roll? | DisCoverage
https://precisebrandinsight.com/2014/09/30/is-social-media-the-new-rock-n-roll
039;It's not about what you cover, it's about what you discover. Is social media the new rock ’n’ roll? September 30, 2014. Whatever happened to all those heroes? Barked The Stranglers in 1977, a time when politics in pop music rubbed shoulders with The Muppets and John Travolta in what was then quaintly referred to as the Hit Parade. Having called for. Anarchy in the UK. The Sex Pistols were having questions raised in the Houses of Parliament by their monarchy-bashing. God Save the Queen. I’m paraphrasi...
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Social media insights – what we learnt from our joint experience with Orange | DisCoverage
https://precisebrandinsight.com/2014/06/24/social-media-insights-what-we-learnt-from-our-joint-experience-with-orange
039;It's not about what you cover, it's about what you discover. Social media insights what we learnt from our joint experience with Orange. June 24, 2014. What had brought us to work together in the first instance was the common belief that social media research is not about measuring or counting social media channels but about getting closer to people by understanding their attitudes, perceptions and motivations, through the unique lens that social media provides. Image adapted from Ashworth Creative.
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Punishing the unfollowers | DisCoverage
https://precisebrandinsight.com/2013/09/05/punishing-the-unfollowers
039;It's not about what you cover, it's about what you discover. September 5, 2013. Riding the tube this morning, I overheard a conversation between two young women about how they use different social networks (which was fortuitous because I haven’t laid down a social marker. Longer than 140 characters in a couple of weeks). If two people I follow send more than 10 replies to each other I just think they should take it off Twitter. Put it on Facebook, said the first. Mdash; (@SnoopCurty) May 1, 2013.
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Social trends in business | DisCoverage
https://precisebrandinsight.com/2014/02/17/social-trends-in-business
039;It's not about what you cover, it's about what you discover. Social trends in business. February 17, 2014. In January 2013 I made three predictions on emerging trends in social media for business. Would Mystic Meg have done any better? 1 Social media breaks out of the silo. Today, social media has broken out of the silo. Jeremy Goldman, entrepreneur and author of Going-Social, who also anticipated this trend said; Companies will begin t. 2 We move from monitoring to actionable insights. With the spre...
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Campaign measurement: How to | DisCoverage
https://precisebrandinsight.com/2014/09/17/campaign-measurement-how-to
039;It's not about what you cover, it's about what you discover. Campaign measurement: How to. September 17, 2014. Image courtesy of Cyberalerts.com. How does it compare with previous campaigns using the same mechanics? How much of uplift does this volume represent on our usual volumes? How does that compare to our main competitor’s last campaign? Measuring Not Counting’ project and guest-blogged. For NewMR on this topic and shared some best practice around campaign analysis using social media as follows.
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12,000 Angry Men – Measuring anger within high volumes of customer complaints | DisCoverage
https://precisebrandinsight.com/2014/09/18/12000-angry-men-measuring-anger-within-high-volumes-of-customer-complaints
039;It's not about what you cover, it's about what you discover. 12,000 Angry Men – Measuring anger within high volumes of customer complaints. September 18, 2014. When angry, count four. When very angry, swear. Mark Twain. A happy customer tells their friend, an unhappy customer tells the world as the well-known saying goes. At Precise, we are heavily involved in analysing customer experiences. By the very nature of the medium, with posts being written at such pace and quantity, it is easy for organisat...
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Share THIS, too! | DisCoverage
https://precisebrandinsight.com/2013/09/17/share-this-too
039;It's not about what you cover, it's about what you discover. Share THIS, too! September 17, 2013. Last week Precise sponsored the launch of the CIPR. 8216;s new book on social media – “Share This Too”. It’s the follow-up to 2012’s excellent “Share This”. The event was, as one attendee described on Twitter. 8220;a who’s who of the UK PR scene”, including most of the authors, many of whom are on the CIPR’s Social Media Panel. As the co-editors Rob Brown. A very timely and pertinent history of propagand...
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