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another social blog | This is a blog about digital culture, the impact social media has on our behaviour & what we can learn from the conversations that take place on these networks.

This is a blog about digital culture, the impact social media has on our behaviour & what we can learn from the conversations that take place on these networks.

http://anothersocialblog.wordpress.com/

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another social blog | This is a blog about digital culture, the impact social media has on our behaviour & what we can learn from the conversations that take place on these networks. | anothersocialblog.wordpress.com Reviews

https://anothersocialblog.wordpress.com

This is a blog about digital culture, the impact social media has on our behaviour & what we can learn from the conversations that take place on these networks.

INTERNAL PAGES

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1

Where can you escape your (more popular) friends? | another social blog

https://anothersocialblog.wordpress.com/2014/01/18/where-can-you-escape-your-more-popular-friends

This is a blog about digital culture, the impact social media has on our behaviour and what we can learn from the conversations that take place on these networks. Where can you escape your (more popular) friends? January 18, 2014. Your friends have more friends than you do. This ‘friendship paradox’ was the surprising result of a 1991 study into the properties of social networks. The reason is really rather simple. The number of friends people have are distributed in a way which follows a power law.

2

Why social media feels all too real | another social blog

https://anothersocialblog.wordpress.com/2013/10/23/all-too-real

This is a blog about digital culture, the impact social media has on our behaviour and what we can learn from the conversations that take place on these networks. Why social media feels all too real. October 23, 2013. This article has since been featured on The Huffington Post. I went to see the documentary InRealLife. Recently and couldn’t help but feel the title was reflected in the narrative the director imposed on the film. I’ve long been a critic. However, in certain aspects of our lives, I wonder w...

3

Networked publics (living for the city) | another social blog

https://anothersocialblog.wordpress.com/2014/08/31/networked-publics-living-for-the-city

This is a blog about digital culture, the impact social media has on our behaviour and what we can learn from the conversations that take place on these networks. Networked publics (living for the city). August 31, 2014. The rise in city dwellers increases the importance of social media in inhabitants’ lives, presenting brands with an opportunity to play a more central role too. City living provides anonymity. In cities, people are on display all the time, which may be why they view visibility differently.

4

Understanding the impact of WOM (on and offline) | another social blog

https://anothersocialblog.wordpress.com/2014/05/24/understanding-the-impact-of-wom-on-and-offline

This is a blog about digital culture, the impact social media has on our behaviour and what we can learn from the conversations that take place on these networks. Understanding the impact of WOM (on and offline). May 24, 2014. There’s a tremendous amount of hyperbole surrounding the impact social media is having on purchase decisions. Speaking to many social media marketers you’d assume social media accounted for the lion’s share of conversation. In contrast, an increasing amount of our written communica...

5

The story of how and why Rupert Murdoch sent a tweet | another social blog

https://anothersocialblog.wordpress.com/2013/10/14/the-story-of-how-and-why-rupert-murdoch-sent-a-tweet

This is a blog about digital culture, the impact social media has on our behaviour and what we can learn from the conversations that take place on these networks. The story of how and why Rupert Murdoch sent a tweet. October 14, 2013. I’ve been inspired to write blog posts by Adam Curtis before and although this one focuses on a particular, and lesser known, documentary of his ( available on his BBC blog. It also draws on many of the stories he’s told across his televised work too. When Wilson refused to...

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Greenshoots at the CIM’s Marketing Confidence Summit | DisCoverage

https://precisebrandinsight.com/2013/09/09/greenshoots-at-the-cims-marketing-confidence-summit

039;It's not about what you cover, it's about what you discover. Greenshoots at the CIM’s Marketing Confidence Summit. September 9, 2013. Last week we attended the Chartered Institute of Marketing. 8216;s Marketing Confidence summit, which was hosted by Bloomberg. And, as someone who works for a company that services the marketing and communications sector, I couldn’t help but be encouraged by the future prospects for the sector, for a number of reasons. Next up was Markus Kramer. Tags : brand insight.

precisebrandinsight.com precisebrandinsight.com

Are empowered patients influencing Doctors today? | DisCoverage

https://precisebrandinsight.com/2014/08/19/are-empowered-patients-influencing-doctors-today

039;It's not about what you cover, it's about what you discover. Are empowered patients influencing Doctors today? August 19, 2014. I have recently been investigating the impact that the internet and social media are having on patient-doctor relationships and conversations. It appears that in the 30 years or so that the internet has been in the mainstream, the relationship has been revolutionised by the information made available to patients about various conditions. Today’s patients can connect with peo...

precisebrandinsight.com precisebrandinsight.com

How to avoid multiple personality brand disorder: a look at Virgin Trains | DisCoverage

https://precisebrandinsight.com/2014/03/21/how-to-avoid-multiple-personality-brand-disorder-a-look-at-virgin-trains

039;It's not about what you cover, it's about what you discover. How to avoid multiple personality brand disorder: a look at Virgin Trains. March 21, 2014. During last month’s stormy weather, Virgin Trains tweeted. A message to its customers to ABANDON ALL TRAVEL . This didn’t just get the attention of its followers who re-tweeted and replied. Virgin Trains, however, seems to stay consistent in its messaging. From the sign in the train toilet. That advises against flushing ‘goldfish’ or ‘hopes and dreams...

precisebrandinsight.com precisebrandinsight.com

Is social media the new rock ’n’ roll? | DisCoverage

https://precisebrandinsight.com/2014/09/30/is-social-media-the-new-rock-n-roll

039;It's not about what you cover, it's about what you discover. Is social media the new rock ’n’ roll? September 30, 2014. Whatever happened to all those heroes? Barked The Stranglers in 1977, a time when politics in pop music rubbed shoulders with The Muppets and John Travolta in what was then quaintly referred to as the Hit Parade. Having called for. Anarchy in the UK. The Sex Pistols were having questions raised in the Houses of Parliament by their monarchy-bashing. God Save the Queen. I’m paraphrasi...

precisebrandinsight.com precisebrandinsight.com

Social media insights – what we learnt from our joint experience with Orange | DisCoverage

https://precisebrandinsight.com/2014/06/24/social-media-insights-what-we-learnt-from-our-joint-experience-with-orange

039;It's not about what you cover, it's about what you discover. Social media insights what we learnt from our joint experience with Orange. June 24, 2014. What had brought us to work together in the first instance was the common belief that social media research is not about measuring or counting social media channels but about getting closer to people by understanding their attitudes, perceptions and motivations, through the unique lens that social media provides. Image adapted from Ashworth Creative.

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Punishing the unfollowers | DisCoverage

https://precisebrandinsight.com/2013/09/05/punishing-the-unfollowers

039;It's not about what you cover, it's about what you discover. September 5, 2013. Riding the tube this morning, I overheard a conversation between two young women about how they use different social networks (which was fortuitous because I haven’t laid down a social marker. Longer than 140 characters in a couple of weeks). If two people I follow send more than 10 replies to each other I just think they should take it off Twitter. Put it on Facebook, said the first. Mdash; (@SnoopCurty) May 1, 2013.

precisebrandinsight.com precisebrandinsight.com

Social trends in business | DisCoverage

https://precisebrandinsight.com/2014/02/17/social-trends-in-business

039;It's not about what you cover, it's about what you discover. Social trends in business. February 17, 2014. In January 2013 I made three predictions on emerging trends in social media for business. Would Mystic Meg have done any better? 1 Social media breaks out of the silo. Today, social media has broken out of the silo. Jeremy Goldman, entrepreneur and author of Going-Social, who also anticipated this trend said; Companies will begin t. 2 We move from monitoring to actionable insights. With the spre...

precisebrandinsight.com precisebrandinsight.com

Campaign measurement: How to | DisCoverage

https://precisebrandinsight.com/2014/09/17/campaign-measurement-how-to

039;It's not about what you cover, it's about what you discover. Campaign measurement: How to. September 17, 2014. Image courtesy of Cyberalerts.com. How does it compare with previous campaigns using the same mechanics? How much of uplift does this volume represent on our usual volumes? How does that compare to our main competitor’s last campaign? Measuring Not Counting’ project and guest-blogged. For NewMR on this topic and shared some best practice around campaign analysis using social media as follows.

precisebrandinsight.com precisebrandinsight.com

12,000 Angry Men – Measuring anger within high volumes of customer complaints | DisCoverage

https://precisebrandinsight.com/2014/09/18/12000-angry-men-measuring-anger-within-high-volumes-of-customer-complaints

039;It's not about what you cover, it's about what you discover. 12,000 Angry Men – Measuring anger within high volumes of customer complaints. September 18, 2014. When angry, count four. When very angry, swear. Mark Twain. A happy customer tells their friend, an unhappy customer tells the world as the well-known saying goes. At Precise, we are heavily involved in analysing customer experiences. By the very nature of the medium, with posts being written at such pace and quantity, it is easy for organisat...

precisebrandinsight.com precisebrandinsight.com

Share THIS, too! | DisCoverage

https://precisebrandinsight.com/2013/09/17/share-this-too

039;It's not about what you cover, it's about what you discover. Share THIS, too! September 17, 2013. Last week Precise sponsored the launch of the CIPR. 8216;s new book on social media – “Share This Too”. It’s the follow-up to 2012’s excellent “Share This”. The event was, as one attendee described on Twitter. 8220;a who’s who of the UK PR scene”, including most of the authors, many of whom are on the CIPR’s Social Media Panel. As the co-editors Rob Brown. A very timely and pertinent history of propagand...

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Another Social Media Blog | News and more from the world of Social Media

Another Social Media Blog. News and more from the world of Social Media. Facebook fully launches Trending Topics. January 19, 2014. By Another Social Media. The trending topics will be showcased on the top right corner (above the sidebar) and is based upon your interests and what topics are making waves across Facebook in general. […]. Read Article →. Top Trends of 2013 on Twitter. January 7, 2014. By Another Social Media. Read Article →. How to create a Social Media listening dashboard. January 7, 2014.

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