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Applied Iconology™ - Capturing the Visual Essence of Emotional Life

At Applied Iconology, we seek to capture the core emotional engagement your customers have with your category, product or brand and blow out the known visual coordinates in a comprehensive optical encyclopedia of their emotional engagement. With this encyclopedia of emotional expression, we then explore how to expand your current visual and perceptual equities to include specific emotional cues to deepen your message's human impact and commercial value.

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Applied Iconology™ - Capturing the Visual Essence of Emotional Life | applied-iconology.com Reviews
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At Applied Iconology, we seek to capture the core emotional engagement your customers have with your category, product or brand and blow out the known visual coordinates in a comprehensive optical encyclopedia of their emotional engagement. With this encyclopedia of emotional expression, we then explore how to expand your current visual and perceptual equities to include specific emotional cues to deepen your message's human impact and commercial value.
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Applied Iconology™ - Capturing the Visual Essence of Emotional Life | applied-iconology.com Reviews

https://applied-iconology.com

At Applied Iconology, we seek to capture the core emotional engagement your customers have with your category, product or brand and blow out the known visual coordinates in a comprehensive optical encyclopedia of their emotional engagement. With this encyclopedia of emotional expression, we then explore how to expand your current visual and perceptual equities to include specific emotional cues to deepen your message's human impact and commercial value.

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Applied Iconology™ - Capturing the Visual Essence of Emotional Life

http://www.applied-iconology.com/downloads.htm

Semiotics and Package Design. Logic, Emotion, and Banking. Applied Iconology White Paper. Berry on Auer 2005. Dziersk: Time to Get Emotional. EnRoute: More Than a Feeling 1. EnRoute: More Than a Feeling 2. JDB in Getting Emotional With Customers. JDB in Packaging Gets Psyched. Moving from USPs to ESPs. Reveries.com: Marketing Insights: Tactile Tactics. JDB in The New York Time.

2

Applied Iconology™ - Capturing the Visual Essence of Emotional Life

http://www.applied-iconology.com/insight.htm

If you’re feeling the heat to grow your business through innovation, imagine proceeding without the most powerful tool to grasp consumer motivation and attraction! Our insights tap the unconscious, emotional world that drives customer decision-making. We disclose the inner logic and strategic consequences of these emotional aspects of your business. Specifically, we’re discussing the increasing relevance of neuromarketing research to explain human experience and behavior. Our proprietary interviewing tec...

3

Applied Iconology™ - Capturing the Visual Essence of Emotional Life

http://www.applied-iconology.com/semiotics.htm

Semiotics is the study of signs. More specifically, it is the formal analysis of how we create meaning from intentional and unintentional messages in our environment. Semiotics is gaining traction as a powerful tool for brand builders, marketers and designers interested in profitable innovation. The semiotic analysis we offer:. Is informed by neuroscience;. Works with the constraints of non-verbal communication;. Reveals immediately actionable, emotionally resonant strategies. See our recent article.

4

Applied Iconology™ - Capturing the Visual Essence of Emotional Life

http://www.applied-iconology.com/strategy.htm

Financial strategy isn’t based in intuition. Why should marketing strategy? Applied Iconology can maximize your marketing initiatives improving the utilization of both consumer research and creative interpretation — the very core of profitable innovation. We bridge the divide that separates the worlds of design, research and the marketer’s charge to grow business. The truth is that most research is confirmatory. And most design briefs are based on nebulous, irrelevant research. First, a neuromarketing-ba...

5

Applied Iconology™ - Capturing the Visual Essence of Emotional Life

http://www.applied-iconology.com/index.htm

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