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Promoting excellence in advertising. Promoting patriotism – the right way. How brands can create patriotic campaigns that are truly cherished and not forgotten and discarded the very next day. Five recent ads that stood out from the rest. The Executive Creative Director of Adcom shares his favourite and not-so-favourite ads! How consistency limits creativity leaving brands rather hungry. Judging social media worth. Blips on the BTL radar. How digital is affecting ad spend. A budget for restrained growth.

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Promoting excellence in advertising. Promoting patriotism – the right way. How brands can create patriotic campaigns that are truly cherished and not forgotten and discarded the very next day. Five recent ads that stood out from the rest. The Executive Creative Director of Adcom shares his favourite and not-so-favourite ads! How consistency limits creativity leaving brands rather hungry. Judging social media worth. Blips on the BTL radar. How digital is affecting ad spend. A budget for restrained growth.

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2 agencies

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4 marketing

5 creative

6 media

7 trends

8 consistency versus creativity

9 latest

10 being superhuman

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Home - Aurora | aurora.dawn.com Reviews

https://aurora.dawn.com

Promoting excellence in advertising. Promoting patriotism – the right way. How brands can create patriotic campaigns that are truly cherished and not forgotten and discarded the very next day. Five recent ads that stood out from the rest. The Executive Creative Director of Adcom shares his favourite and not-so-favourite ads! How consistency limits creativity leaving brands rather hungry. Judging social media worth. Blips on the BTL radar. How digital is affecting ad spend. A budget for restrained growth.

INTERNAL PAGES

aurora.dawn.com

1

Consistency versus creativity - Trends - Aurora

http://aurora.dawn.com/news/1141077/consistency-versus-creativity

Promoting excellence in advertising. Published in Jul-Aug 2015. How consistency limits creativity leaving brands rather hungry. Every platform must work in unison as well as be able to stand alone. There is nothing wrong with a strategy that uses other media to support the TV campaign. However, if in trying to support TV, you cripple the effectiveness of the other media by not leveraging their strengths, you are not saving money you are wasting your resources. The guide also addresses the need to integra...

2

Being superhuman - Agencies - Aurora

http://aurora.dawn.com/news/1140705/being-superhuman

Promoting excellence in advertising. Published in Nov-Dec 2014. Eight reasons why working in the advertising industry is simply awesome! Sometimes we need to remember why we do what we do. It may be the art of looking sideways; nevertheless it is time for some good old healthy navel gazing. Here is my gift to all the naysayers. Pull it out of the magazine and paste it in your cubicle. You will need a dose of a ‘few of my favourite things’ to remain sane and put up with the pain. There are only two rules.

3

Judging social media worth - Agencies - Aurora

http://aurora.dawn.com/news/1141093/judging-social-media-worth

Promoting excellence in advertising. Judging social media worth. Published in Jul-Aug 2015. Clients and agencies need to better understand their ROI and worth when judging what to pay and what to charge. Illustration by Creative Unit. In 2014, on average, US teachers earned $41,250. UK nurses earned 23,049. Programmers at Google earn from $48,000 to half a million dollars a year, depending on their seniority. That is the other side of the story. How are these fees being calculated? Agencies are wrong whe...

4

Clean cut ads for a not-so-clean world - Creative - Aurora

http://aurora.dawn.com/news/1141101/clean-cut-ads-for-a-not-so-clean-world

Promoting excellence in advertising. Clean cut ads for a not-so-clean world. Aug 04, 2015. By Omar Hasan Khan. A clean house, gora chitta complexion, and impeccable dressing; why our admakers seem obsessed with 'clean cut ads'. Have you ever watched a Pakistani commercial and wondered,. Yeh kaunsi duniya hai. Which world is this? Or, to be more specific, why does everything seem so clean, so perfect, and so IDEAL? Let’s look at some examples:. The newsboy cap on the old man’s head is SO typical! Sprite -...

5

Five reasons why Lifebuoy’s Ramzan ad is the best of the lot - Creative - Aurora

http://aurora.dawn.com/news/1141096/five-reasons-why-lifebuoys-ramzan-ad-is-the-best-of-the-lot

Promoting excellence in advertising. Five reasons why Lifebuoy’s Ramzan ad is the best of the lot. Jul 16, 2015. From perfect casting to powerful commentary, Lifebuoy's Ramzan ad has got it all! As part of its #GermfreeRamazan activation campaign, Lifebuoy recently released a video that created a whole lot of positive buzz on social media. Here are five reasons why this is one of the best Ramazan ads I have seen in a long time. We can all relate! Not an actor playing a part. The commentary is simple and ...

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dawn.com

CJ assails Sindh govt, equates Karachi to weapon smuggling hub - Pakistan - DAWN.COM

http://www.dawn.com/news/1039198/cj-assails-sindh-govt-equates-karachi-to-weapon-smuggling-hub

Dear reader, online ads enable us to deliver the journalism you value. Please support us by taking a moment to turn off Adblock. Dear reader, online ads enable us to deliver the journalism you value. Please support us by taking a moment to turn off Adblock. CJ assails Sindh govt, equates Karachi to weapon smuggling hub. Aug 29, 2013. Citing media reports, he said around 19,000 containers carrying weapons for Nato and US forces fighting in neighbouring Afghanistan had gone missing. The bench, with Justice...

dawn.com

View from abroad : Sri Lanka’s presidential election heats up - Newspaper - DAWN.COM

http://www.dawn.com/news/1149429/view-from-abroad-sri-lankas-presidential-election-heats-up

Dear reader, online ads enable us to deliver the journalism you value. Please support us by taking a moment to turn off Adblock. Dear reader, online ads enable us to deliver the journalism you value. Please support us by taking a moment to turn off Adblock. View from abroad : Sri Lanka’s presidential election heats up. Dec 08, 2014. Sri Lankan President Mahinda Rajapakse (right)and opposition presidential candidate Maithripala Sirisena. The speaker of the assembly is another Rajapakse brother, while a fo...

dawn.com

Open letter to Imran Khan, from a PTI voter - Blogs - DAWN.COM

http://www.dawn.com/news/1126777/open-letter-to-imran-khan-from-a-pti-voter

Dear reader, online ads enable us to deliver the journalism you value. Please support us by taking a moment to turn off Adblock. Dear reader, online ads enable us to deliver the journalism you value. Please support us by taking a moment to turn off Adblock. Open letter to Imran Khan, from a PTI voter. Aug 21, 2014. The events of last week are compelling some of us more sensitive PTI supporters to think that perhaps all our expectations were premature or just tragically wrong. -Photo by AP. On May 11, 201...

dawn.com

Kabul objects to Pakistani missile names - Newspaper - DAWN.COM

http://www.dawn.com/2006/02/23/top16.htm

Dear reader, online ads enable us to deliver the journalism you value. Please support us by taking a moment to turn off Adblock. Dear reader, online ads enable us to deliver the journalism you value. Please support us by taking a moment to turn off Adblock. Kabul objects to Pakistani missile names. Feb 23, 2006. KABUL, Feb 22: Afghanistan formally complained to Pakistan for naming its ballistic missiles and other weapons after historic Afghan heroes, a minister said here on Wednesday. Afghanistan is also...

aurixis.org

Aurixis - Marketing Talent, Sales Talent And Creative Talent In Pakistan

http://www.aurixis.org/candidates.aspx

Candidates Find Your Next Career Move. Clients Find Your Next Superstar. Send Us Your CV. FIND GREAT MARKETING JOBS WITH AURIXIS. GET REGISTERED FOR GREAT JOB OFFERS. LATEST JOBS AVAILABLE WITH AURIXIS. DO WE HAVE A DIVISIONS FOR YOU? LOOKING FOR CAREER ADVICE? KNOW MORE TO GROW MORE. Brand and Strategy Consultancy. 15,000 - 20,000. 21,000 - 30,000. 31,000 - 40,000. 41,000 - 50,000. 51,000 - 60,000. 61,000 - 70,000. 71,000 - 80,000. 81,000 - 90,000. 91,000 - 100,000. Aurixis Talent Agents - Hyderabad.

dawn.com

Timeline: Accused under the Blasphemy Law - In-depth - DAWN.COM

http://www.dawn.com/news/750512/timeline-accused-under-the-blasphemy-law

Dear reader, online ads enable us to deliver the journalism you value. Please support us by taking a moment to turn off Adblock. Dear reader, online ads enable us to deliver the journalism you value. Please support us by taking a moment to turn off Adblock. Timeline: Accused under the Blasphemy Law. Aug 18, 2013. Pakistan’s Penal Code Section dates back to pre-partition India when it was introduced in 1860. Section 295, better known as the Blasphemy Law. 51 people accused of blasphemy. Iqbal was an engin...

dawn.com

US official guns down two motorcyclists in Lahore - Newspaper - DAWN.COM

http://www.dawn.com/2011/01/28/us-official-guns-down-two-motorcyclists-in-lahore.html

Dear reader, online ads enable us to deliver the journalism you value. Please support us by taking a moment to turn off Adblock. Dear reader, online ads enable us to deliver the journalism you value. Please support us by taking a moment to turn off Adblock. US official guns down two motorcyclists in Lahore. Jan 27, 2011. People look at the motorbike of a commuter who was killed in a shooting by a US consulate employee in Lahore on January 27, 2011.- AFP Photo/Arif ALI. More than 100 people blocked the ro...

dawn.com

US, Pakistan ‘agree on work plan’ - Newspaper - DAWN.COM

http://www.dawn.com/2011/10/24/us-pakistan-agree-on-work-plan.html/print

Dear reader, online ads enable us to deliver the journalism you value. Please support us by taking a moment to turn off Adblock. Dear reader, online ads enable us to deliver the journalism you value. Please support us by taking a moment to turn off Adblock. US, Pakistan ‘agree on work plan’. Oct 23, 2011. But in a series of interviews to various US television networks on Sunday, Secretary Clinton tried to downplay the differences and also highlighted Pakistan’s cooperation in the fight against Al Qaeda.

dawn.com

Three Indian nationals arrested in Lahore - Newspaper - DAWN.COM

http://www.dawn.com/2008/12/26/top3.htm

Dear reader, online ads enable us to deliver the journalism you value. Please support us by taking a moment to turn off Adblock. Dear reader, online ads enable us to deliver the journalism you value. Please support us by taking a moment to turn off Adblock. Three Indian nationals arrested in Lahore. Dec 26, 2008. The chain of Indian spies could be long and linked to local people, they said. A highly-placed source said that concentration of Hindus in the Walled City had come to light after a visit of ...

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Home - Aurora

Promoting excellence in advertising. Promoting patriotism – the right way. How brands can create patriotic campaigns that are truly cherished and not forgotten and discarded the very next day. Five recent ads that stood out from the rest. The Executive Creative Director of Adcom shares his favourite and not-so-favourite ads! How consistency limits creativity leaving brands rather hungry. Judging social media worth. Blips on the BTL radar. How digital is affecting ad spend. A budget for restrained growth.

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