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Generosity as a source of competitiveness | UPF Barcelona School of Management

http://www.quorum.bsm.upf.edu/en/temas/la-generosidad-como-fuente-de-competitividad

UPF Barcelona School of Management. Monograph series. Transversal looks, voices and science. Generosity as a source of competitiveness. In a world where everything moves quickly, very quickly, acts like this are particularly appreciated, where we stop for a moment and welcome you, telling you that your presence is an honor for us. (Thank you for being here, we are honored to have you). A moment to celebrate your decision to learn and improve things. For example, I didn’t know that I could give a we...

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Personalized marketing: myths and realities | UPF Barcelona School of Management

http://www.quorum.bsm.upf.edu/en/temas/personalizacion-en-el-marketing-mitos-y-realidades

UPF Barcelona School of Management. Monograph series. Transversal looks, voices and science. Personalized marketing: myths and realities. Some are still there after a long time. With the feeling that they’ve never really taken off, probably because the gap between theory and practice is huge. I’m referring specifically to personalized marketing. In 1996 the book The One to One Future. 1] The One to One Future. By Don Peppers and Martha Rogers. Identify the customer, listen to them constantly. Constantly ...

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Do you know your customers? | UPF Barcelona School of Management

http://www.quorum.bsm.upf.edu/en/temas/conoces-a-tus-clientes

UPF Barcelona School of Management. Monograph series. Transversal looks, voices and science. Do you know your customers? Until recently organizations have related to their customers, or potential customers, only by indirect methods, such as market research, focus group surveys, website traffic and Google searches. The reliability of these methods is limited and the cost is high in terms of the return on investment. Director of the Master in Digital Companies, UPF Barcelona School of Management. Director ...

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Celebrities or politicians? | UPF Barcelona School of Management

http://www.quorum.bsm.upf.edu/en/temas/celebrities-o-politicos

UPF Barcelona School of Management. Monograph series. Transversal looks, voices and science. However, leaders cannot only live from this emotional dimension or the communication skills of their advisers. In the resolution of conflict, which is where politics essentially happens, we can see whether the politician is really up to the job and whether what he or she says is consistent with the party or the ideology it represents. Https:/ carlespont.wordpress.com/. The voice of a professor in corporate finance.

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The Note | UPF Barcelona School of Management

http://www.quorum.bsm.upf.edu/en/category/el-apunte

UPF Barcelona School of Management. Monograph series. Transversal looks, voices and science. Thoughts of Carme Martinell, Director General of the UPF Barcelona School of Management. She has been a patron of the SM Foundation as well as co-founder and Board member of the Barcelona Peter Drucker Society and Global Board Ready Women. More information: es.linkedin.com/in/carmemartinell. The culture of peace. What is the antonym of peace? And immediately makes it a legal issue, a confrontation. How many l...

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Journalism in transformation | UPF Barcelona School of Management

http://www.quorum.bsm.upf.edu/en/temas/periodismo-en-transformacion

UPF Barcelona School of Management. Monograph series. Transversal looks, voices and science. We journalists are always reflecting on the future of our profession. The last time was during the recent Journalism Conference organized by the Association of Catalan Journalists. The speed at which information consumption is evolving and the diversification and multiplication of media. Who consume this information. After all, it is the public who make media companies economically viable. The voice of an expert ...

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The challenge of transforming oneself in order to transform | UPF Barcelona School of Management

http://www.quorum.bsm.upf.edu/en/temas/el-reto-de-transformarse-para-transformar

UPF Barcelona School of Management. Monograph series. Transversal looks, voices and science. The challenge of transforming oneself in order to transform. Transform yourself as a professional in order to transform your environment. This is the main idea that the UPF Barcelona School of Management wants to transmit to its students. The idea that outside change starts with inside change. This idea is certainly not new. Michel Jackson said the same in his song Man in the Mirror. Most people talk about effort...

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imaginBank: reinventing banking to serve the millennial generation | UPF Barcelona School of Management

http://www.quorum.bsm.upf.edu/en/temas/imaginbank-reinventando-la-banca-para-dar-servicio-a-la-generacion-millennial

UPF Barcelona School of Management. Monograph series. Transversal looks, voices and science. ImaginBank: reinventing banking to serve the millennial generation. What can be seen from these data, which are based on surveys carried out by Caixabank, is that a large percentage of millennials. Want be customers of a new type of financial institution that has not existed until now: a bank without queues and paperwork, with a simple and easy-to-use service. imaginBank. Was created for them. This 100% digital r...

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Manifesto | UPF Barcelona School of Management

http://www.quorum.bsm.upf.edu/en/manifest

UPF Barcelona School of Management. Monograph series. Transversal looks, voices and science. Is the monograph series of the UPF Barcelona School of Management. Is a declaration for diversity, for discussion and exploration of a wide range of issues within a multidisciplinary context. Quorum. A Latin word that literally means of whom , is a community governed by the whole. The whole of different voices, of different visions, of different agreements. Quorum. The most read post. 07 - Digital Age.

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Personalising, the great opportunity | UPF Barcelona School of Management

http://www.quorum.bsm.upf.edu/en/temas/la-personalizacion-la-gran-oportunidad

UPF Barcelona School of Management. Monograph series. Transversal looks, voices and science. Personalising, the great opportunity. In this new edition of. We want to deal with this tendency to personalisation through the opinions of academic experts in different fields of knowledge. We hope you enjoy it and invite you to participate and share your opinions. The voice of a professor in corporate finance. From Big Data in banking to personalizing service. The voice of a professor of digital communication.