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1

Robert Hacala

http://betterbusinessbrand.com/author/bob-2

Why Western Companies Fail in China [Infographic]. Nov 13, 2015. Companies who have achieved unprecedented success in America often struggle to crack the Chinese market. It is curious that top companies like eBay and Google with some of the brightest people in marketing working for them couldn’t hatch a plan that would. Top 10 Most Controversial Billboards [Infographic]. Sep 20, 2015. The App Revolution for In-Store Retail [Infographic]. Aug 20, 2015. Working from Home: Is It for You? Jul 24, 2015. Check...

2

Brand Identity Archives – Better Business Brand

http://betterbusinessbrand.com/topic/brand-identity

7 Great Tips for Redesigning a Logo [Infographic]. Jul 21, 2015. Redesigning a logo sounds like it should be easy. You already have a design—you just need to freshen it up a little bit. However, when it comes time to actually start the project, you may realize that you’re not sure what qualifies as “freshening. The Power of Color in Branding [Infographic]. Jul 20, 2015. The Recipe for a Perfect Logo [Infographic]. May 15, 2015. Can Celebrity Endorsements Influence Sales? May 15, 2015. I’ve always b...

3

Better Business Brand – Page 2 of 11 – 100% Fluff-free Content for the Meaningful Business Brand

http://betterbusinessbrand.com/page/2

Stories Behind the Slogans [Infographic]. Apr 18, 2015. Have you ever wondered where slogans from the big brands came from? Check out the stories behind some of the most famous slogans out there. This infographic features Nike, Apple, and more. It also includes the success rates, reasons for success, and other interesting. How to Create a Killer Logo [Infographic]. Mar 30, 2015. This infographic is huge! Seriously, how long is this thing? Building an Icon [Infographic]. Feb 1, 2015. Jan 28, 2015. It goes...

4

Five Tips for Creating an Effective Trade Show Display – BBB

http://betterbusinessbrand.com/five-tips-creating-effective-trade-show-display

Five Tips for Creating an Effective Trade Show Display. Jan 16, 2015. 1 Consider your goals and objectives. Your exhibit’s displays and designs will have a significant impact on how your target audience views your business. With that in mind, it is necessary to consider what your goals are. Are you looking to increase your network, introduce a new product, or simply get your brand name out there? Might allow it to stand out from the rest of your exhibit and other companies’ exhibits. Is also beneficial i...

5

4 Creative Ways to Engage Your Audience – BBB

http://betterbusinessbrand.com/4-creative-ways-to-engage-your-audience

4 Creative Ways to Engage Your Audience. Sep 21, 2014. In other words, let’s explore some of the ways you can help set some branding trends. 1 Use Themes to Define Your Campaigns. 2 Conventions are Your Friend. There are so many different ways to engage your audience at conventions, but the most underutilized (for now) is the conference app. Convention organizers of every stripe are switching from tactile programs and schedules to conference apps like DoubleDutch. 3 Ask Your Fans to Help You. Click to sh...

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Try to Crush Your Own Company - Build a Better Business Strategy! | Strategy DIY

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The resource for self-made small business growth strategies – tips, tools and how-to. Try to Crush Your Own Company – Build a Better Business Strategy! Can the Competition Crush You? Recently, I lead an international product strategy meeting and completely blew the minds of some of our executive staff. I used the competition to help us build our business strategy. Check this out! We probably all know that building a business strategy. I thought I’d use our toughest competition to help us. I find this eve...

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