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Food for Thought

Strategically Rooted Brand Building. New Years Resolutions and Brand Stewardship. Leonora Polonsky - Wednesday, January 28, 2015. How Heroism Hurts Brands? Leonora Polonsky - Friday, September 12, 2014. A new study by Wharton Professor, Keisha Cutright, has broad implications for Brand building. The study -. Doing It the Hard Way: How Low Control Drives Preferences for High-Effort Products and Services. Finds that “ when people feel a. Lack of control over their lives. They will seek out products that.

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Strategically Rooted Brand Building. New Years Resolutions and Brand Stewardship. Leonora Polonsky - Wednesday, January 28, 2015. How Heroism Hurts Brands? Leonora Polonsky - Friday, September 12, 2014. A new study by Wharton Professor, Keisha Cutright, has broad implications for Brand building. The study -. Doing It the Hard Way: How Low Control Drives Preferences for High-Effort Products and Services. Finds that “ when people feel a. Lack of control over their lives. They will seek out products that.

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Food for Thought | blog.leonorapolonsky.com Reviews

https://blog.leonorapolonsky.com

Strategically Rooted Brand Building. New Years Resolutions and Brand Stewardship. Leonora Polonsky - Wednesday, January 28, 2015. How Heroism Hurts Brands? Leonora Polonsky - Friday, September 12, 2014. A new study by Wharton Professor, Keisha Cutright, has broad implications for Brand building. The study -. Doing It the Hard Way: How Low Control Drives Preferences for High-Effort Products and Services. Finds that “ when people feel a. Lack of control over their lives. They will seek out products that.

INTERNAL PAGES

blog.leonorapolonsky.com

1

How Heroism Hurts Brands?

http://blog.leonorapolonsky.com/food-for-thought/how-heroism-hurts-brands

Strategically Rooted Brand Building. How Heroism Hurts Brands? Leonora Polonsky - Friday, September 12, 2014. A new study by Wharton Professor, Keisha Cutright, has broad implications for Brand building. The study -. Doing It the Hard Way: How Low Control Drives Preferences for High-Effort Products and Services. Finds that “ when people feel a. Lack of control over their lives. They will seek out products that. Require them to put in some effort. Do it all for you… we make it very easy. Demographically, ...

2

Are you following “Reliability” off a cliff?

http://blog.leonorapolonsky.com/food-for-thought/are-you-following-reliability-off-a-cliff

Strategically Rooted Brand Building. Are you following Reliability off a cliff? Leonora Polonsky - Friday, November 01, 2013. Observation: Emphasis on reliability over validity. Unwittingly stifles Marketing innovation. Roger Martin (former Director of Monitor Company and Dean of the Rotman School of Management) teaches the following lesson on reliability and validity:. Roger asks: “Do you want consistency or do you want an outcome you’ll really like? Another example is in the targeting realm. Using ...

3

Food for Thought

http://blog.leonorapolonsky.com/food-for-thought/page/3

Strategically Rooted Brand Building. Leonora Polonsky - Monday, November 28, 2011. A story is a narrative designed to interest, create a connection, amuse, or instruct. People are wired for story. Stories fire people up, inspire, strike a chord, capture imagination, and build affinity. Stories create memories. They transmit information efficiently. . Do You Know Your Enemy Well Enough? Leonora Polonsky - Sunday, October 16, 2011. Non-Functional Benefits - Precision Positioning. How Human Is Your Brand?

4

LPA Team | Associates | Open Network Model | Leonora Polonsky & Associates

http://blog.leonorapolonsky.com/team.html

Strategically Rooted Brand Building. LPA uses an Open Network Model, bringing top talent tailored for each specific project. Below are some of LPA's Associates. Web Site Dezign: De Novo Dezign.

5

On Empathy: Why Should You Care?

http://blog.leonorapolonsky.com/food-for-thought/on-empathy-why-should-you-care

Strategically Rooted Brand Building. On Empathy: Why Should You Care? Leonora Polonsky - Tuesday, May 14, 2013. Article contributed by Cindy Tripp, Design Thinking Specialist, Leonora Polonsky and Associates LLC. I love Tire Discounters. How can that be? It’s simple - Tire Discounters has empathy for me:. They greet me with respect and have a comfortable waiting room. Often they provide immediate service, even without an appointment. Even the weekly humor on their signs makes me smile. Imagine her story ...

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Food for Thought

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