bluebobsled.blogspot.com

britamania.blogspot.com

Britamania: Albany needs leaders and not politicians

http://britamania.blogspot.com/2010/03/albany-needs-leaders-and-not.html

Commentary on leadership, marketing and social media changes - S. Brita. Wednesday, March 10, 2010. Albany needs leaders and not politicians. It doesn't help that the Governor of our great state is about to be thrown out due to ethics violations and has already decided not to run for re-election. Talk about being involved . . . . Ravitch has put together a well thought out plan. It calls for, in particular:. Significant spending cuts and abolishing much criticized Albany spending practices. What this sho...

britamania.blogspot.com

Britamania: December 2009

http://britamania.blogspot.com/2009_12_01_archive.html

Commentary on leadership, marketing and social media changes - S. Brita. Tuesday, December 29, 2009. What is driving health care costs and who will pay. The health care bill has the chance to alter the personality of America more than any bill. Just like Social Security did for providing financial stability (if you want to call it that) our government wants to provide health care stability. But what is driving the cost of the care? Price are driven by three things:. 1) cost of goods and services. Lastly,...

britamania.blogspot.com

Britamania: September 2009

http://britamania.blogspot.com/2009_09_01_archive.html

Commentary on leadership, marketing and social media changes - S. Brita. Wednesday, September 30, 2009. Mobile usage by age and gender - many differences. Mobile usage is now growing quickly at the "tail ends" of the age curve - namely younger people and older people. The article by Nielson lays out mobile usage. Interesting to note the difference in usage between woman, men and teens. Woman are using it to access social sites like facebook, myspace, t-mobile and gossip sites like people. Puerto Rico and...

britamania.blogspot.com

Britamania: June 2009

http://britamania.blogspot.com/2009_06_01_archive.html

Commentary on leadership, marketing and social media changes - S. Brita. Monday, June 29, 2009. Change a culture through stories. Here is a great short article by Peter Bregman writing on behalf of HBR. Very simply - how do you change the culture of a company? Through stories - a great quote:. You see it all the time in companies. At Polo headquarters here in NYC . . everyone wears black. Why? Who knows . . . its probably been that way for ages. Great bit of advice! Posted by Corporate Ghost. ARE differe...

britamania.blogspot.com

Britamania: You can't force change

http://britamania.blogspot.com/2010/03/you-cant-force-change.html

Commentary on leadership, marketing and social media changes - S. Brita. Monday, March 29, 2010. You can't force change. Here is a good one dealing with the distribution of computer vouchers. The studies proved the vouchers were used but time spent on the computer went almost exclusively to playing computer games. Math scores for the group receiving the computers. Try try as hard as we might. . . . Posted by Corporate Ghost. Subscribe to: Post Comments (Atom). You cant force change. Follow Me on Twitter.

britamania.blogspot.com

Britamania: February 2010

http://britamania.blogspot.com/2010_02_01_archive.html

Commentary on leadership, marketing and social media changes - S. Brita. Thursday, February 25, 2010. When is consumer research bad? Consumer research is the bedrock of many companies and it makes sense. You want to know how your product or service stands up against competition and its good to hear about it first hand. But when is product and consumer research bad? Nice post here from Dan Pallotta. About leadership and consumer research. You can't focus group that. Leaders just do it. Links to this post.

britamania.blogspot.com

Britamania: Ad Spending by channel - relevancy and measurement counts

http://britamania.blogspot.com/2010/03/ad-spending-by-channel-relevancy-counts.html

Commentary on leadership, marketing and social media changes - S. Brita. Wednesday, March 17, 2010. Ad Spending by channel - relevancy and measurement counts. An overview of 2008 vs. 2009 advertising spending by category. Across the board, ad spending dropped 12.3% or about $1.5-billion. Out of the 20 or so categories, only two saw y-o-y spending increases - Internet display and FSI, up 7.3% and 3% respectively. Newspapers, Local Magazines and Spot TV were clobbered by 20% drops. Posted by Corporate Ghost.

britamania.blogspot.com

Britamania: Is your strategy malleable?

http://britamania.blogspot.com/2010/02/is-your-strategy-malleable.html

Commentary on leadership, marketing and social media changes - S. Brita. Wednesday, February 17, 2010. Is your strategy malleable? Good post here from the HBR. As with most HBR articles that are free, they tend to be obvious but contain a few bits of wisdom that you can take with you. Here, HBR is talking about when you think your company strategy is wrong. When the competitive advantage is a disadvantage. In 2005, Laura Casela (. Some details, including her name, have been changed. App loyalty and usage.

britamania.blogspot.com

Britamania: QR Codes could be a big part of direct marketing in the future

http://britamania.blogspot.com/2010/04/qr-codes-could-be-big-part-of-direct.html

Commentary on leadership, marketing and social media changes - S. Brita. Thursday, April 8, 2010. QR Codes could be a big part of direct marketing in the future. As postage rates continue to rise, paper grows more expensive and customer response continues to drop - traditional direct mail as a business and marketing channel continues to shrink. Most people refer to this as "junk mail" but in the past, even a 1% response to junk mail was enough to support a business. Today, that isn't the case. How do you...