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Home - Widex branding guidelines | branding.widex.com Reviews

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Verbal identity - Widex branding guidelines

http://branding.widex.com/en/verbalidentity/verbalidentity

5 quick tips for good writing. Words and language are vital in communicating. Our verbal identity is the way we express ourselves in all our written and spoken communication. Using a shared voice ensures we are consistent no matter where our communication originates. And it makes the Widex brand both recognisable and reassuring. Avoid fancy writing. The most powerful words are the simplest.’. Arthur Brisbane, journalist).

2

Visual identity - Widex branding guidelines

http://branding.widex.com/en/visualidentity/visualidentity

The Widex brand is brought to life through our visual identity. Everything from letterheads, brochures, merchandise, packaging, websites, our logo, even signs – reflects Widex as a brand and promotes recognition. And in a world crowded with images, it helps differentiate us from our competition. Therefore, consistency is vital. Central to our visual identity are five key elements:. The ‘fifth element’.

3

Tactical identity - Widex branding guidelines

http://branding.widex.com/en/tacticalidentity/tactitalidentity

Tactical identity refers to the way Widex and our distributors build and support the Widex brand through projects, sponsorships and events. It’s how we make our brand come to life through our actions. To activate our brand idea – clarity delivered – we must be inclusive and transparent. That’s why we strive to share. Our knowledge, ideas and values, and work to create communities that include our working partners and users in the world of Widex.

4

Our brand - Widex branding guidelines

http://branding.widex.com/en/ourbrand/ourbrand

The essence of the Widex brand can be summed up in two words: clarity delivered. This means that we aim to simplify the complex – an ambition that applies as much to our communication as to our products. The brand is expressed through our values, our personality and our identity.

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