brandingfrombelow.wordpress.com

coppalandini.com

Coppa+Landini

http://www.coppalandini.com/branding.html

We draw the path to build brands that matter to people. We help organizations to plan strategies to manage and grow their brand value. We call on the most widely accepted theoretical models and elaborate on them on the basis of research and experience. Our approach is very simple: we help our clients to take informed decisions, stay focused on meaningful facts and enact their vision. Be ready to see things from a different perspective. Keeping consistence is fundamental to build a strong brand. The b...

coppalandini.com

Coppa+Landini

http://www.coppalandini.com/learning_experience.html

CSR and Social Innovation. Crowdsourcing and Open Innovation. We design online and offline learning experiences and. We help educational institutions to innovate. The advancements in cognitive psychology and technology suggest the most effective methodologies to design learning experiences: learning bites, gamification, case study storytelling, blending online with offline first-hand experience. We apply the design thinking methodology to create educational tools and experiences. CSR and Social Innovation.

coppalandini.com

Coppa+Landini

http://www.coppalandini.com/banking.html

CSR and Social Innovation. Crowdsourcing and Open Innovation. We help to design better service experiences online and. At the branch offices. We help to go mobile with purpose. We develop new business models. Banks are central players in the modern economy. Banks are not only capital intermediaries; they are, most importantly, intermediaries of trust. Here are four things to look in the banking sector:. Big data and customer intelligence. There are three more things to consider:. CSR and Social Innovation.

coppalandini.com

Coppa+Landini

http://www.coppalandini.com/team.html

Massimiliano M. Cucciniello. We are a strong team with a multidisciplinary background: design, branding, marketing, sociology, economy and management, IT, sustainability, culture management, visual arts, video-gaming, cookery and much more. Our idea is simple: every workgroup is like a start-up. A strong, motivated, prepared team is fundamental. Although specific skills are important to master certain project tasks excellently, we value a holistic approach. Be ready to learn something new everyday.

coppalandini.com

Coppa+Landini

http://www.coppalandini.com/approach.html

We always kick-off projects with a phase of exploration. We dig into the problem and carry out a preliminary research. We observe, collect data, moods, trends and inspiration. The design process we follow is human-centred. We put the people, their needs and their perceptions in the middle. We rapidly generate solutions, visualize and prototype them, in order to test basic hypotheses. CSR and Social Innovation. Crowdsourcing and Open Innovation. Via Giunio Lucio Columella, 4.

coppalandini.com

Coppa+Landini

http://www.coppalandini.com/retail.html

CSR and Social Innovation. Crowdsourcing and Open Innovation. We design retail experiences and services. We bring bricks-and-mortar retail online and mobile. We develop sustainability strategies for retail. Retail is primarily an experiential business. The user needs, goals and motivations are the necessary starting point to design superior retail experiences both online and offline. Five drivers of innovation in retail. Meeting customer needs while remaining consistent. Going mobile with purpose. Sustai...

coppalandini.com

Coppa+Landini

http://www.coppalandini.com/mobile.html

CSR and Social Innovation. Crowdsourcing and Open Innovation. We design mobile interfaces and we develop mobile apps. We help organizations to make sense of mobile technologies for innovation in customer relationships and other business processes. Wide and growing adoption. Mastering the mobile user experience. Apps are becoming central in mobile use, but mobile internet access from browser is still scoring high: you have to take care of both types of mobile touchpoints. For those who want to fully take ...

coppalandini.com

Coppa+Landini

http://www.coppalandini.com/innovation_strategy.html

It’s the starting point of the innovation strategy. Technology mapping consists of identifying product, process and marketing technologies that characterize the organization. Then they are classified according to relevant criteria. An intensive brainstorming session (the 6 by 6 ) that lasts 6 hours with 6 brilliant heads to generate new innovative ideas. We can find new ways to satisfy your customers and anticipate their needs increasing your value. Idea testing and validation. CSR and Social Innovation.

coppalandini.com

Coppa+Landini

http://www.coppalandini.com/crowdfunding.html

CSR and Social Innovation. Crowdsourcing and Open Innovation. We advise NGOs, foundations, banks, corporations and policy-makers about how to approach crowdfunding. Crowdfunding is a way to finance organizations and projects collecting money online. There are four types of crowdfunding:. Funders receive a reward in exchange for their contribution. Funders receive an interest on the money borrowed. Funders buy shares in the company. Three things to look at. The evolution of payment gateways.

coppalandini.com

Coppa+Landini

http://www.coppalandini.com/crowd_open_innovation.html

CSR and Social Innovation. Crowdsourcing and Open Innovation. We organize crowdsourcing initiatives. We design and build open innovation platforms. We identify existing communities to engage or we build and manage own communities. A blueprint to manage open innovation call for ideas. Innovation is a continuous process. Therefore, once the structure and policies for technology have been defined, technological needs are addressed through open innovation calls. These are the things to consider:. Specific, d...