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Brand New Game - David Neiman on the Athlete Brand

David Neiman on the Athlete Brand. October 31, 2014. Too Soon: How Nike’s “Together” Ad Is Working Against LeBron James. In case you haven’t heard — and if you follow the NBA, there’s no possible way you haven’t — LeBron James officially returned to Cleveland yesterday, playing his first regular season game at home for the Cavaliers. To mark the occasion, Nike released a new ad called, “Together.”. It’s a superb ad, like virtually everything created by Nike’s ad agency, Wieden Kennedy. September 17, 2014.

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Brand New Game - David Neiman on the Athlete Brand | brandnewgame.net Reviews

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David Neiman on the Athlete Brand. October 31, 2014. Too Soon: How Nike’s “Together” Ad Is Working Against LeBron James. In case you haven’t heard — and if you follow the NBA, there’s no possible way you haven’t — LeBron James officially returned to Cleveland yesterday, playing his first regular season game at home for the Cavaliers. To mark the occasion, Nike released a new ad called, “Together.”. It’s a superb ad, like virtually everything created by Nike’s ad agency, Wieden Kennedy. September 17, 2014.

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2 this site

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4 the athlete brand

5 washington post

6 new york times

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8 athleteint

9 rt @nikesoccer

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Brand New Game - David Neiman on the Athlete Brand | brandnewgame.net Reviews

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David Neiman on the Athlete Brand. October 31, 2014. Too Soon: How Nike’s “Together” Ad Is Working Against LeBron James. In case you haven’t heard — and if you follow the NBA, there’s no possible way you haven’t — LeBron James officially returned to Cleveland yesterday, playing his first regular season game at home for the Cavaliers. To mark the occasion, Nike released a new ad called, “Together.”. It’s a superb ad, like virtually everything created by Nike’s ad agency, Wieden Kennedy. September 17, 2014.

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About David - Brand New Game

http://www.brandnewgame.net/about/davidneiman

David Neiman on the Athlete Brand. August 2, 2012. Before I get into who I am, thank you for coming to Brand New Game. I started this blog to catalyze discussion about digital branding, professional athletes and sports in a positive, constructive and useful way. If you’re here, I really appreciate it. At heart, I’m a storyteller — from 2002 to 2007, I worked as a freelance sportswriter primarily for the. It begged the question: Why and how should professional athletes use digital technologies? Things hav...

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What Can Be Learned From the Kaepernick Hat-Flap - Brand New Game

http://www.brandnewgame.net/2013/07/10/what-can-be-learned-from-the-kaepernick-hat-flap

David Neiman on the Athlete Brand. July 10, 2013. What Can Be Learned From the Kaepernick Hat-Flap. Forget for a minute how you might feel about it personally: Why was Colin Kaepernick wearing a Miami Dolphins snapback polarizing? And were his subsequent Instagram posts suitable responses? The second picture probably put some of his critical fans at ease, though it could also have been interpreted as an attempt to appease his detractors, and simply put the entire thing to rest. July 10, 2013. Your email ...

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The Athlete Brand - Brand New Game

http://www.brandnewgame.net/athlete-brand

David Neiman on the Athlete Brand. July 18, 2013. From how often the word brand is used in conjunction with professional athletes, you’d think people could tell you what an athlete brand actually was. But the vast majority of the time, I have no idea what they mean by it. I don’t think they know what they mean by it, either. But what was LeBron’s brand, exactly, before “The Decision” went down? What did people mean when they talked his brand, or for that matter, any athlete’s brand? Athletes are dynamic&...

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Brand New Game - Page 2 of 2 - David Neiman on the Athlete Brand

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David Neiman on the Athlete Brand. March 15, 2013. No Anomaly: Agency Shines for Dick’s Sporting Goods. In “Dick’s Sporting Goods Makes a Baseball Ad for the Ages,”. Featured a great article about the creation of a spot called “The Pitch.” The piece provided behind-the-scenes insights about various aspects. Of production, including the concept, copywriting, art direction and more. It also spotlighted the amazing work that the ad agency Anomaly is doing for Dick’s. Share on Facebook (Opens in new window).

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About BNG - Brand New Game

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David Neiman on the Athlete Brand. August 2, 2012. Brand New Game is intended to be a spirited, constructive discussion of the world of digital branding, professional athletes and sports. I started it to share some of the insights I’ve collected during my work as president as Athlete Interactive. A company that specializes in helping professional athletes shape how they’re perceived through a combination of original content, digital platforms and brand strategy. Share on Facebook (Opens in new window).

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Which actions generate exponential growth. During a GameStorm session in 2017 the objective for the session was inspired by the book ‘Bold‘ – which I can highly recommend. The objective that we defined was: “How can organizations create exponential growth? 8221; This is a description of what came out of the session: The challenges that the team defined for there organization […]. VR will never become mass-market. VR will never become mass-market and these are the fact-based reasons why. Most large organi...

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Brand New Game - David Neiman on the Athlete Brand

David Neiman on the Athlete Brand. October 31, 2014. Too Soon: How Nike’s “Together” Ad Is Working Against LeBron James. In case you haven’t heard — and if you follow the NBA, there’s no possible way you haven’t — LeBron James officially returned to Cleveland yesterday, playing his first regular season game at home for the Cavaliers. To mark the occasion, Nike released a new ad called, “Together.”. It’s a superb ad, like virtually everything created by Nike’s ad agency, Wieden Kennedy. September 17, 2014.

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Hoe betrek je medewerkers bij de visie? Gamification kan helpen om purpose, autonomy en mastery binnen je organisatie tot leven te brengen, maar deze lijst met ideeën zijn misschien al makkelijk om direct uit te voeren? BrandNewGame zoekt Visueel Talent. Gamification Guru zoekt multi-talent met grafische kracht! Interessante en richtingbepalende positie bij sterk groeiende startup op het gebied van gamification. Gamification Training 21 & 22 maart 2018. Daadkracht in beeld gebracht. Vorig jaar hebben we ...

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