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Business Bedrock

Musings on the fundamentals of business success - through the lenses of strategy, marketing and sales.

http://businessbedrock.typepad.com/

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Business Bedrock | businessbedrock.typepad.com Reviews
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Musings on the fundamentals of business success - through the lenses of strategy, marketing and sales.
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Business Bedrock | businessbedrock.typepad.com Reviews

https://businessbedrock.typepad.com

Musings on the fundamentals of business success - through the lenses of strategy, marketing and sales.

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1

Business Bedrock: Marketing

http://businessbedrock.typepad.com/blog/marketing

August 27, 2014. Sales tip - how best to follow up when someone downloads your content. It was recently my pleasure to interview via webinar Craig Elias. And renowned guru on all things sales, but in particular the theory of trigger events.  Trigger events start buyers on new buyer journeys - if we can recognise or even better CAUSE trigger events then we give birth to new sales opportunities, WELL in advance of our competitors knowing about them! When building a form/landing page. So - once someone has ...

2

One step back and two steps forward - Business Bedrock

http://businessbedrock.typepad.com/blog/2014/11/one-step-back-and-two-steps-forward.html

Laquo; Should salespeople create or pursue opportunities? The year ahead for B2B Sales in 2015 ». November 18, 2014. One step back and two steps forward. What happened in sales in 2014 and how to move on in 2015. This year we’ve seen a lot of the same old, same old practices that many sales resources continue to do wrong. How many of these sound familiar? Waiting for the prospect to call them. Beginning presentations talking about their own company (a topic of no interest at all to prospects). 71% of bus...

3

Business Bedrock: Sales

http://businessbedrock.typepad.com/blog/sales

January 22, 2015. The year ahead for B2B Sales in 2015. As B2B sales teams move into 2015, we anticipate the continued development of some key recent trends but also more of the usual challenges. We predict development in 3 key areas. Increased use of (disruptive) insight selling. The sales teams that can CAPITALISE on this in 2015 will be big winners. What’s disruptive about this? The buyer’s thirst for new knowledge has been quenched and the sales team is engaging early. The end of social selling.

4

Business Bedrock: Digital marketing

http://businessbedrock.typepad.com/blog/digital-marketing

August 27, 2014. Sales tip - how best to follow up when someone downloads your content. It was recently my pleasure to interview via webinar Craig Elias. And renowned guru on all things sales, but in particular the theory of trigger events.  Trigger events start buyers on new buyer journeys - if we can recognise or even better CAUSE trigger events then we give birth to new sales opportunities, WELL in advance of our competitors knowing about them! When building a form/landing page. So - once someone has ...

5

Should salespeople create or pursue opportunities? - Business Bedrock

http://businessbedrock.typepad.com/blog/2014/10/should-salespeople-create-or-pursue-opportunities.html

Laquo; Sales tip - how best to follow up when someone downloads your content. One step back and two steps forward ». October 30, 2014. Should salespeople create or pursue opportunities? How salespeople should spend their time is a fascinating subject! An interesting place to start is to agree on. And indeed how much of their time should be spent selling. A salesperson is one of the most expensive marketing investments. As such, we need to maximise salespeople’s time spent on genuine sales activities.

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Carpe Diem Consulting - Sales & Marketing Blog For Microsoft Partners

http://carpe-diem.typepad.com/ms_partners

Carpe Diem Consulting - Sales and Marketing Blog For Microsoft Partners. Looking back on the posts in this blog - initially set up for the benefit of Microsoft Partners - its occurred to me that the advice offered is largely independent of anything Microsoft! 0160; Further when I review the content of each post, there are some fundamental principles. Of business that Im trying to get across. Based on this - Ive started a new blog. To discuss certain business fundamentals.  Youll find it here. Sometimes w...

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