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МинутМаркетинг: 11/2010
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Маркетинг и Ритейл в России- Marketing and retail in Russia. My name is "TITBIT". Here is a good example of the importance and difficulty to define a brandname. The Russian company Alpintex, specialised in petfood, had certainly in mind the marketing basics when defining the name of its products line for dogs, TITBIT. Short name, easy to pronounce and remember. And with an English name, products TITBIT will be easier to export . except maybe into France . Сырная начинка (cheese.). Product- Group Senoble ...
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МинутМаркетинг: 12/2009
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Маркетинг и Ритейл в России- Marketing and retail in Russia. Loyalty cards: worth it? 8220;Discount programs help to increase loyalty of permanent customers and attract new customers”. And based on that, distributing loyalty cards seems to be the most effective way to concretize a loyalty approach. But who should get it? Should it be for free or not? Does it really bring benefit to Russian customers? And is it enough to retain clients? Inscription à : Articles (Atom). Retail and FMCG sector in Russia.
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МинутМаркетинг: Benetton is back...
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Маркетинг и Ритейл в России- Marketing and retail in Russia. Http:/ www.docnews.fr/actualites/big-bisou-par-benetton,11013.html. Inscription à : Publier les commentaires (Atom). Retail and FMCG sector in Russia. Le fil franco russe. Rechercher dans ce blog. Enter your email address:. Modèle Simple. Fourni par Blogger.
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МинутМаркетинг: 03/2010
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Маркетинг и Ритейл в России- Marketing and retail in Russia. COMMUNICATION How to Value the Cost of Social Media Marketing Campaign? If you are in digital or social media business, you know that such project can cost a maximum 300.000 dollars for one year the most. Such a case pushed me to ask myself one very relevant question: Do client understand what they pay for, when starting a Social Media campaign? How to Value the Cost of Social Media Marketing Campaign? RETAIL No parking, no business. Company d'...
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МинутМаркетинг: 10/2010
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Маркетинг и Ритейл в России- Marketing and retail in Russia. PRODUCT: Semper's baby food. Http:/ www.semper-info.ru/. Paco Underhill was already right except for bags: he didn't expect that we should come with our own bags for shopping. Self scanning system should replace the "smile" of the cashier and avoid you to deal with products in your trolley.Should be as well a gain of time and simplify customer daylife. When it works! Is that really the store that customers would like to find? Le fil franco russe.
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МинутМаркетинг: 02/2010
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Маркетинг и Ритейл в России- Marketing and retail in Russia. What does the client want? Developing and managing your client capital: this is one of your daily stakes. Client is the key and he has to be satisfied; everybody now knows it and understands why. Difficulty lies in what should be done to achieve best client satisfaction. The notion of service seems here to be in the middle of discussions. 3 Ways To Use Web 2.0 As An Early R&D Tool. Special prize for "Домбытхим"company! Le fil franco russe.
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МинутМаркетинг: 04/2012
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Маркетинг и Ритейл в России- Marketing and retail in Russia. Présidentielle 2012.Par Frédéric Dosquet. Http:/ lecercle.lesechos.fr/presidentielle-2012/221145091/vraie-campagne-1er-tour-vrai-danger-leaders. Inscription à : Articles (Atom). Retail and FMCG sector in Russia. Le fil franco russe. Rechercher dans ce blog. Enter your email address:. Modèle Simple. Fourni par Blogger.
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МинутМаркетинг: 09/2010
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Маркетинг и Ритейл в России- Marketing and retail in Russia. PRODUCT: Nestle at T- Time. We already knew Nespresso machines and its coffee capsules. With the same recipe,Nestle enters the tea market and launches pioneering tea machine system. Special T by Nestle. And its aluminium capsules ( http:/ www.special-t.com/. 25 tea varieties from China, Japan, Sri Lanka, India and South Africa for women over 35 years, generally using tea bags. Do retailers really understand customers expectations? Hairdresser, ...
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МинутМаркетинг: Moscow Christmas Windows (2)
http://minutemarketing.blogspot.com/2010/12/moscow-christmas-windows-2.html
Маркетинг и Ритейл в России- Marketing and retail in Russia. Moscow Christmas Windows (2). Yakimanka Children Gallery changed all the windows. Inscription à : Publier les commentaires (Atom). Retail and FMCG sector in Russia. Le fil franco russe. Rechercher dans ce blog. Enter your email address:. Modèle Simple. Fourni par Blogger.
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