c570auden.blogspot.com

Joshua Auden's Strategic Marketing Management Blog

Joshua Auden's Strategic Marketing Management Blog. C570 - Fall 2012. Thursday, November 15, 2012. Week #11: Community Relations 2.0. Social media is clearly a rapidly-developing communication tool, and an evolving marketing tool. Many companies are using social media to build and enhance their brands, as they interact directly with their existing and potential customers. General Motors has a huge presence in most social media applications, including Youtube, Facebook, and Twitter. Followers of GM on soc...

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Joshua Auden's Strategic Marketing Management Blog. C570 - Fall 2012. Thursday, November 15, 2012. Week #11: Community Relations 2.0. Social media is clearly a rapidly-developing communication tool, and an evolving marketing tool. Many companies are using social media to build and enhance their brands, as they interact directly with their existing and potential customers. General Motors has a huge presence in most social media applications, including Youtube, Facebook, and Twitter. Followers of GM on soc...

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Joshua Auden's Strategic Marketing Management Blog | c570auden.blogspot.com Reviews

https://c570auden.blogspot.com

Joshua Auden's Strategic Marketing Management Blog. C570 - Fall 2012. Thursday, November 15, 2012. Week #11: Community Relations 2.0. Social media is clearly a rapidly-developing communication tool, and an evolving marketing tool. Many companies are using social media to build and enhance their brands, as they interact directly with their existing and potential customers. General Motors has a huge presence in most social media applications, including Youtube, Facebook, and Twitter. Followers of GM on soc...

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c570auden.blogspot.com

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Joshua Auden's Strategic Marketing Management Blog: Week #6: The Cleopatra Case

http://www.c570auden.blogspot.com/2012/10/week-6-cleopatra-case.html

Joshua Auden's Strategic Marketing Management Blog. C570 - Fall 2012. Sunday, October 14, 2012. Week #6: The Cleopatra Case. As the air turned colder and the first snowflakes of the season arrived (yes, there were snowflakes in Detroit! It seemed appropriate to stay inside, make some coffee, and enjoy the reading this week. I found the textbook and course pack material on value-based pricing versus cost-based pricing to be extremely intriguing. The product may have been perfect for French consumers, but ...

2

Joshua Auden's Strategic Marketing Management Blog: Week #10: Customer Lifetime Value and Rosewood Hotels

http://www.c570auden.blogspot.com/2012/11/week-10-customer-lifetime-value-and.html

Joshua Auden's Strategic Marketing Management Blog. C570 - Fall 2012. Sunday, November 11, 2012. Week #10: Customer Lifetime Value and Rosewood Hotels. This week’s material introduced the Rosewood case study as well as an article on customer profitability and lifetime value. As an engineer who isn’t afraid of numbers, I thoroughly enjoyed the Customer Lifetime Value (CLV) equations and analysis that was presented both in the article and in the Breeze session. Example of a GM Loyalty Program Advertisement.

3

Joshua Auden's Strategic Marketing Management Blog: October 2012

http://www.c570auden.blogspot.com/2012_10_01_archive.html

Joshua Auden's Strategic Marketing Management Blog. C570 - Fall 2012. Sunday, October 28, 2012. Week #8: The Culinarian Cookware Case. The Culinarian Cookware case presents an interesting marketing strategy dilemma – should price promotion be used to create value and achieve company goals? Copper - the "Ferrari" of Cookware. Given this elite positioning for the brand, my opinion is that the previous promotion was not effective in achieving the goals set forth by the CEO. The relationship with the 50% of ...

4

Joshua Auden's Strategic Marketing Management Blog: Week #9: Brand Valuation

http://www.c570auden.blogspot.com/2012/11/week-9-brand-valuation.html

Joshua Auden's Strategic Marketing Management Blog. C570 - Fall 2012. Saturday, November 3, 2012. Week #9: Brand Valuation. Wow – interesting material on brand valuation! After a short discussion in a Breeze session earlier in the class, I was aware that a monetary value could be put on a brand (especially in Europe), but I was eager to learn more about how this value is determined. A brand can create a reason for purchase, and it can also create a lasting bond with a customer that leads to trust and bra...

5

Joshua Auden's Strategic Marketing Management Blog: Week #7: Pricing/Channels and Integrated Marketing Communications (Gap Inc.)

http://www.c570auden.blogspot.com/2012/10/week-7-pricingchannels-and-integrated.html

Joshua Auden's Strategic Marketing Management Blog. C570 - Fall 2012. Saturday, October 20, 2012. Week #7: Pricing/Channels and Integrated Marketing Communications (Gap Inc.). In reflecting on this week’s material, I’ll shift gears and discuss something outside of the automotive industry… the clothing industry. In particular, Gap Incorporated. I find Gap Inc. to be very effective in bringing the “four P’s” together to successfully create value for their customers. Great Fashion, Family Value. What I find...

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c570auden.blogspot.com

Joshua Auden's Strategic Marketing Management Blog

Joshua Auden's Strategic Marketing Management Blog. C570 - Fall 2012. Thursday, November 15, 2012. Week #11: Community Relations 2.0. Social media is clearly a rapidly-developing communication tool, and an evolving marketing tool. Many companies are using social media to build and enhance their brands, as they interact directly with their existing and potential customers. General Motors has a huge presence in most social media applications, including Youtube, Facebook, and Twitter. Followers of GM on soc...

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