adverlab.blogspot.com
Advertising Lab: November 2012
http://adverlab.blogspot.com/2012_11_01_archive.html
I Miss My Old Media. I miss all the news that fit to print. Not all the news, and pseudo-news, and churnalism, and press releases published verbatim, and gossip, and updates to gossip, and galleries, and listicles that drive just one more page view. I miss editors who say no. I miss reading Playboy - or anything - for the articles. I miss cutting things out to save them for later. I miss ads that sell hard from a full spread and feel good about it; ads that don't stalk you, and nag you, and creep you out.
adverlab.blogspot.com
Advertising Lab: The Power to Do More
http://adverlab.blogspot.com/2013/06/the-power-to-do-more.html
The Power to Do More. Every time I see this, I wonder if it shouldn't be the exact opposite. Nobody sells the dishwasher promising people that now, finally, they can do more dishes. The washing machine rumbling in my basement means me doing less laundry on a washboard by the river. The Nest thermostat promises I won't ever have to touch a thermostat again. Roomba takes doing out of vacuuming. Has there been an ad for the iPhone where people have a phone conversation? Of on a computer. First I thought I w...
adverlab.blogspot.com
Advertising Lab: June 2013
http://adverlab.blogspot.com/2013_06_01_archive.html
The Power to Do More. Every time I see this, I wonder if it shouldn't be the exact opposite. Nobody sells the dishwasher promising people that now, finally, they can do more dishes. The washing machine rumbling in my basement means me doing less laundry on a washboard by the river. The Nest thermostat promises I won't ever have to touch a thermostat again. Roomba takes doing out of vacuuming. Has there been an ad for the iPhone where people have a phone conversation? Of on a computer. First I thought I w...
adverlab.blogspot.com
Advertising Lab: Pinnable Ads
http://adverlab.blogspot.com/2012/05/pinnable-ads.html
On AdKeeper, the company that is trying to make online advertising bookmarkable. This could be an interesting way for Pinterest itself to make money: becoming a network for ads that people will want to hold on to. Won't be a huge stretch for them, most of the pins are already very ad like. You will easily find pins for a book. And even payday loans. And I already see people pinning coupons. Here's one from Jiffy Lube. Someone has pinned after filing out a satisfaction survey. Tuesday, May 08, 2012. In Ca...
adverlab.blogspot.com
Advertising Lab: Going to ARF's Audience Measurement Conference
http://adverlab.blogspot.com/2012/05/going-to-arfs-audience-measurement.html
Going to ARF's Audience Measurement Conference. My colleague Rob St.Louis. And I are going to the ARF's Audience Measurement conference. In New York in June to present a paper with the results. Come say hi if you are there. Our thing. Starts at 1.50pm on Monday June 11 in Majestic on the 6th floor of, I think, Marriott Marquis. Oh, and we have also just published the results of another study. That showed how fiddling with smartphones distracts people from TV and what could be done about it. Googles Scree...
adverlab.blogspot.com
Advertising Lab: I Miss My Old Media
http://adverlab.blogspot.com/2012/11/i-miss-my-old-media.html
I Miss My Old Media. I miss all the news that fit to print. Not all the news, and pseudo-news, and churnalism, and press releases published verbatim, and gossip, and updates to gossip, and galleries, and listicles that drive just one more page view. I miss editors who say no. I miss reading Playboy - or anything - for the articles. I miss cutting things out to save them for later. I miss ads that sell hard from a full spread and feel good about it; ads that don't stalk you, and nag you, and creep you out.
adverlab.blogspot.com
Advertising Lab: We Must Blaze A Trail To New Media [1946]
http://adverlab.blogspot.com/2012/07/we-must-blaze-trail-to-new-media-1946.html
We Must Blaze A Trail To New Media [1946]. Found a small stack of PDFs. Of scans of old issues of Grey Matter, Grey's research newsletters the agency sent out to media ("since 1935"). Particularly cool is a 1997 retrospective ( pdf. Of what Grey had published about television over the years. From a 1946 issue:. Monday, July 09, 2012. Read more about retromedia. If you just replaced some of the words in that quote to internet the same quote applies in todays world. :). This is a very good retrospective...
adverlab.blogspot.com
Advertising Lab: Scientist Debunks "The Influentials" Theory
http://adverlab.blogspot.com/2008/01/scientist-debunks-influentials-theory.html
Scientist Debunks "The Influentials" Theory. Fast Company runs an article. In which Duncan Watts. A network-theory scientist, puts to test the idea that trends are sparked by a handful of highly connected individuals, or the influentials, as they have become known after the bestsellers The Tipping Point. Sure, there'll always be a first mover in a trend. But since she generally stumbles into that role by chance, she is, in Watts's terminology, an 'accidental Influential.'". Sunday, January 27, 2008.
adverlab.blogspot.com
Advertising Lab: July 2012
http://adverlab.blogspot.com/2012_07_01_archive.html
We Must Blaze A Trail To New Media [1946]. Found a small stack of PDFs. Of scans of old issues of Grey Matter, Grey's research newsletters the agency sent out to media ("since 1935"). Particularly cool is a 1997 retrospective ( pdf. Of what Grey had published about television over the years. From a 1946 issue:. Monday, July 09, 2012. Read more about retromedia. Subscribe to: Posts (Atom). I run a consumer intelligence practice. At an ad agency. Advertising Lab. Get in touch via Email. Create an iPad Kiosk.
