contemporaryemarketing.co.uk

e-marketing: the book

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e-marketing: the book | contemporaryemarketing.co.uk Reviews

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Older Entries ». By stephendann, on August 14th, 2011. CC-licensed music video seeks music, after being orphaned by the band Innovative use of a creative commons licence to rebuild a creative project (tags: c15 Social Impact). By stephendann, on June 5th, 2011. Twitter as a bridge between text and speech Twitter's style resembles speech, and the permanency of the writing resembles text, yet it's not quite either of the two formats. (tags: c12 Social Media). Guest Lecture at ACU. Flock Browser Alas, poor ...

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4 cross references

5 online preface

6 proof production

7 behind the scenery

8 support material production

9 book chapters

10 citing the book

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e-marketing: the book | contemporaryemarketing.co.uk Reviews

https://contemporaryemarketing.co.uk

Older Entries ». By stephendann, on August 14th, 2011. CC-licensed music video seeks music, after being orphaned by the band Innovative use of a creative commons licence to rebuild a creative project (tags: c15 Social Impact). By stephendann, on June 5th, 2011. Twitter as a bridge between text and speech Twitter's style resembles speech, and the permanency of the writing resembles text, yet it's not quite either of the two formats. (tags: c12 Social Media). Guest Lecture at ACU. Flock Browser Alas, poor ...

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contemporaryemarketing.co.uk

1

Chapter 02 « e-marketing: the book

http://contemporaryemarketing.co.uk/chapters/chapter-02-foundations-of-e-marketing

Core concepts refresher 35. Features of the e-marketing environment 41. Business considerations for e-marketing 49. Unique e-marketing issues 54. E-mail less valued as a marketing communications channel. Ready, fire, aim’ approach. Discussion of virtual goods versus virtual services. Understanding customer requirements through market research. Anticipation of customer requirements as a predictive element of planning in emergent markets throughout the product or market lifecycle. Creating relevance throug...

2

Chapter 06 « e-marketing: the book

http://contemporaryemarketing.co.uk/chapters/chapter-06-creation-delivery-and-exchange-of-value-offerings

Creation, delivery and exchange of value offerings. Value offers and customer requirements 154. Marketing mix for value creation 157. Near-perfect replication of information changes the physical world model of scarcity-based pricing to the digital world of abundance pricing. Virtual geographies become locations for virtual retail shop fronts or supply lines for e-marketing distribution. Value of the Internet infrastructure is its capacity to bring content from creator to consumer. Fundamentals of value c...

3

Figures and Permissions « e-marketing: the book

http://contemporaryemarketing.co.uk/citing-the-book/figures-and-permissions

There’s a lot of data per page. I’ve elected to reproduce the full permission material per image page so that each image can stand alone in isolation without need to back reference to another page. Sure, it’s less efficient in one sense, it’s just aimed at effectiveness rather than streamlined efficiency (There’s a difference). Each page outlines details of the referencing requirement,. In text: Quick reference for in text use. Why not creative commons? Why the detailed fuss? From my perspective, the e...

4

Chapter 12 « e-marketing: the book

http://contemporaryemarketing.co.uk/chapters/chapter-12-social-media

Social media planning process 348. Social media sites 363. Virtual presence and virtual geography. Virtual product (Figure 1.4). Monitoring, observation and carrying out research. Social media planning process is loosely based on the marketing planning process. Generic packet mix objectives. Product components (Figure 6.1. Actual or augmented product sought from the social media service. Social media can be used for the whole of the mix, and should not be considered an adjunct to the promotional mix.

5

Citing the book « e-marketing: the book

http://contemporaryemarketing.co.uk/citing-the-book

Permanent link to this comic: http:/ xkcd.com/285/. Image URL (for hotlinking/embedding): http:/ imgs.xkcd.com/comics/wikipedian protester.png. As academics, we get called on to use a wide range of reference styles and types, so we figured that prepackaging our book into common reference formats would make life significantly easier for everyone. Here’s a slice of the ways and means of adding us to the end notes and references section of your next paper. Dann, S. and Dann. S. Dann, S. and S. Dann,. Combin...

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e-marketing: the book

Older Entries ». By stephendann, on August 14th, 2011. CC-licensed music video seeks music, after being orphaned by the band Innovative use of a creative commons licence to rebuild a creative project (tags: c15 Social Impact). By stephendann, on June 5th, 2011. Twitter as a bridge between text and speech Twitter's style resembles speech, and the permanency of the writing resembles text, yet it's not quite either of the two formats. (tags: c12 Social Media). Guest Lecture at ACU. Flock Browser Alas, poor ...

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