marketing-the-arts.blogspot.com
That's the Ticket: October 2009
http://marketing-the-arts.blogspot.com/2009_10_01_archive.html
Saturday, October 31, 2009. Opening day was really great here in Providence. Lost of marketers interested in finding new ideas to take back to their offices and put into use. The openings session with David Court of McKinsey. Was very interesting. They've done a lot to measure the effectiveness of various media on consumers. One of the most important charts he showed was on the way mass media diminishes in effectiveness for those that aren't familiar with a brand. . National Arts Marketing Project.
marketing-the-arts.blogspot.com
That's the Ticket: Susan Medak and NAMP
http://marketing-the-arts.blogspot.com/2010/12/susan-medak-and-namp.html
Tuesday, December 7, 2010. Susan Medak and NAMP. Susan Medak, Managing Director at the Berkeley Repertory Theatre talks about balancing the needs of an arts mission and maintaining commercial viability. This was her presentation at last month's National Arts Marketing Project plenary luncheon. Susan Medak: National Arts Marketing Project Conference. From Americans for the Arts. Labels: Berkeley Repertory Theatre. National Arts Marketing Project. Subscribe to: Post Comments (Atom). Susan Medak and NAMP.
marketing-the-arts.blogspot.com
That's the Ticket: November 2009
http://marketing-the-arts.blogspot.com/2009_11_01_archive.html
Sunday, November 1, 2009. Technology in the Arts. This evening I had the opportunity to go to dinner with some very interesting and passionate arts marketers from across the country. One member of the group was Corwin Christie, the primary author of a blog you should read if you haven't run across it before. Technology in the Arts consistently has good, new information on the use of technology, from mobile to the web, in the marketing of arts organizations. National Arts Marketing Project.
marketing-the-arts.blogspot.com
That's the Ticket: June 2010
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Wednesday, June 30, 2010. Broadway taps into Black Audiences. Interesting article appeared Monday in the Times looking at how the producers of the musical "Memphis", " Fela. And other shows are trying to engage African-American audiences. Check out the full article here. Monday, June 28, 2010. Kaiser's tour winds down. More info from the article is here. Kaiser's website for the program, is artsincrisis.org. Labels: Arts in Crisis. Michael M. Kaiser. Friday, June 18, 2010. But is it Art? As a marketer, I...
marketing-the-arts.blogspot.com
That's the Ticket: December 2010
http://marketing-the-arts.blogspot.com/2010_12_01_archive.html
Tuesday, December 7, 2010. Susan Medak and NAMP. Susan Medak, Managing Director at the Berkeley Repertory Theatre talks about balancing the needs of an arts mission and maintaining commercial viability. This was her presentation at last month's National Arts Marketing Project plenary luncheon. Susan Medak: National Arts Marketing Project Conference. From Americans for the Arts. Labels: Berkeley Repertory Theatre. National Arts Marketing Project. Subscribe to: Posts (Atom). Susan Medak and NAMP.
marketing-the-arts.blogspot.com
That's the Ticket: December 2009
http://marketing-the-arts.blogspot.com/2009_12_01_archive.html
Tuesday, December 15, 2009. SayThat's not a bad idea. There was a victory for the arts last week in Toronto, sort of. For a few years now local arts organizations have been pushing for a tax on billboards, with the money to be designated to go back into beautification projects and the arts. Apparently the idea was a little too good. To read the full story check it out in the Toronto Sun here. Subscribe to: Posts (Atom). SayThats not a bad idea. View my complete profile. North Carolina Arts Council.
marketing-the-arts.blogspot.com
That's the Ticket: January 2010
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Thursday, January 14, 2010. If you need Mom's attention, get in line. New whitepaper out from Advertising Age titled "The New Female Consumer: The Rise of the Real Mom". Puts a nice little dent in any idea that we've achieved gender equity. Lots of facts to ponder, from pay inequities to household duties. Labels: arts decision makers. Subscribe to: Posts (Atom). If you need Moms attention, get in line. View my complete profile. American Association of Museums Publications. North Carolina Arts Council.
marketing-the-arts.blogspot.com
That's the Ticket: January 2011
http://marketing-the-arts.blogspot.com/2011_01_01_archive.html
Tuesday, January 18, 2011. What physics taught Dan Cobley about marketing. One of the things I love about working at our agency is the cross-pollination of ideas we have from working in different industries. Working for our higher education clients improves the ideas we give our arts clients, which in turn improves the ideas for our health care clients. And the cycle is endless. Tuesday, January 11, 2011. Try this at your own risk. Thomas Pain (based on nothing). So, why am I writing to you, Dear Reader?
marketing-the-arts.blogspot.com
That's the Ticket: August 2009
http://marketing-the-arts.blogspot.com/2009_08_01_archive.html
Wednesday, August 26, 2009. Side Effects of the Economy. Fascinating article in the New York Times this past weekend concerning corporate collections appearing as full fledged exhibitions. And Now, an Exhibition From Our Sponsor. Thursday, August 20, 2009. Interesting article in last month's Christian Science Monitor about the ways that museums are retooling and repositioning themselves to stay relevant. A number of examples from LACMA were particularly interesting. Wednesday, August 19, 2009. The full s...
marketing-the-arts.blogspot.com
That's the Ticket: March 2010
http://marketing-the-arts.blogspot.com/2010_03_01_archive.html
Thursday, March 25, 2010. Digital for the Theatre. The Guardian's Theatre Blog has an interesting look this week at IShed's Theatre Sandbox project. An opportunity for British Theatres to take £10,000 commissions to integrate stage and digital media into one experience. Check out Lyn Gardner's piece here. Wednesday, March 24, 2010. SMartCamp looks at the arts and social media. Nice recap of the first ever SMartCamp, looking at the arts and Social media in the Huffington Post. Wednesday, March 17, 2010.
