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Iron and ChromeThoughts on brand building. Vision, Strategy, Tactics.
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Thoughts on brand building. Vision, Strategy, Tactics.
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Iron and Chrome | davidcrace.blogspot.com Reviews
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Thoughts on brand building. Vision, Strategy, Tactics.
davidcrace.blogspot.com
Iron and Chrome: June 2012
http://davidcrace.blogspot.com/2012_06_01_archive.html
Thoughts on brand building. Vision, Strategy, Tactics. Wednesday, June 6, 2012. The Beginning of the World. I think marketing as we knew it has died. Drowned in a sea of technology that has fundamentally changed the way people interact with media and the advertising it contains. The phrase also applies to our marketing. For decades we have lived as a parasite on media. The speed bump between programming. Those days are done. Marketing must become the programming. The paradigm is that we a...I'm proud of ...
Iron and Chrome: Artful Branding
http://davidcrace.blogspot.com/2013/01/artful-branding.html
Thoughts on brand building. Vision, Strategy, Tactics. Thursday, January 31, 2013. I've spent a career in marketing and branding. I've done some work I'm not proud of.for reasons that were nearsighted and self promoting. Crass commercial crap. But in this mid-season of life, I have found a compass point that inspires me. It takes the commercial job of marketing and marries it to the arts. I'm calling it artful branding. It's my new standard for work:. And my close friend said, "Good luck with that".
Iron and Chrome: June 2013
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Thoughts on brand building. Vision, Strategy, Tactics. Thursday, June 6, 2013. Brand as a Memory. There is a school of thought that defines a brand as a promise. Or an expectation. That thinking has always resonated with me. Lately I've been thinking about that expectation and realize that it is based on all past experiences with the brand (perhaps the category). Said another way, the brand becomes your collective memory of past interactions. When you think of a brand. How does a memory make me feel?
Iron and Chrome: December 2011
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Thoughts on brand building. Vision, Strategy, Tactics. Wednesday, December 21, 2011. And the Question Is. What question are you trying to answer? When you ask a question a natural vacuum forms. Questions beg answers. Questions inspire thought, but questions can ruin resolve. Questions bring clarity, but questions can easily distract. Questions spark understanding, but questions can just as easily frustrate. First, don't ask too many questions of your team. Second, direct questions to the right person.
Iron and Chrome: March 2012
http://davidcrace.blogspot.com/2012_03_01_archive.html
Thoughts on brand building. Vision, Strategy, Tactics. Thursday, March 1, 2012. Just the facts ma'am:. The US population is 311 million. The top rated broadcast TV show typically has an audience of around 20 million. The top rated cable show typically has an audience of 7 million. The largest daily newspaper is the WSJ with 2 million circulation. The largest paid magazine is Better Homes and Garden with circ of 7.5 million. The largest radio audience is Rush Limbaugh at 15 million weekly. Links to this p...
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David Crabb
Is an LA and NYC-based author, performer, storyteller and host of The Moth. In 2013, his solo show. Was named a New York Times Critics' Pick. The memoir was released last year by Harper Perennial. David was one of 7 performers chosen by Time Out New York. For their 2013 New York Comedy Festival line-up. The Wall Street Journal praised him. As a performer capable of guiding a crowd "from belly laughs to pin-drop silence.". David runs his own storytelling school called "The Crabb Labb". Man In A Hole.
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Iron and Chrome
Thoughts on brand building. Vision, Strategy, Tactics. Friday, January 2, 2015. It’s so easy to buy into a creative formula or stereotype. To look for shortcuts in past equities or to borrow from other categories or the style du jour. There’s safety in familiarity…. but pilgrim… that is the path to creative boredom and destruction. This is hard work. Actually it’s much harder work. And while I have strayed the path from time to time. in 2015. I recommit to this vision. Links to this post. This was hard w...
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Writer's Block: Busting Blocks. Jul 1st, 2009 at 9:33 PM. It's blockbuster season in movie theaters. What was the last movie you saw? Teenage Mutant Ninja Turtles III in 1993. HSUS Cool vs. Cruel 2008. Oct 29th, 2008 at 7:51 PM. For the past four years the HSUS and The Art Institute have held a fashion design competition wherein the entrants are challenged to make a garment without using any animal products whatsoever. I cannot make an lj cut to save my life (I swear I followed the instructions!
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June 16, 2017. Finally I have finished my Eurorack synthesiser! And I know many people say that ‘Euroracks are never finished’ but this one absolutely has to be, for financial reasons. I think that I have got to a place where I have every major feature common in most synthesisers, but in a modular instrument format. It is a great place to learn about different synthesis techniques. This is the layout on Modulargrid.net where you can examine each module. May 10, 2017. May 10, 2017. Const options = {.
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