dewlabs.blogspot.com
DEW labs: Behind the Scenes at the Latest DEWmocracy Campaign
http://dewlabs.blogspot.com/2010/09/behind-scenes-at-latest-dewmocracy.html
Thursday, September 2, 2010. Behind the Scenes at the Latest DEWmocracy Campaign. The people have spoken. And Mountain Dew's newest citrus flavor, crowd-sourced for a year and due to hit store shelves in late August, is White Out. But both the product development and the activation campaign also came up winners for both Pepsi's Mountain Dew brand and Motive, the Denver-based agency that managed what may be the longest and most involved grassroots brand event. And when it came time to let the nation vote,...
dewlabs.blogspot.com
DEW labs: Mountain Dew: It's Different on the Mountain
http://dewlabs.blogspot.com/2011/04/mountain-dew-its-different-on-mountain.html
Wednesday, April 27, 2011. Mountain Dew: It's Different on the Mountain. Wasatch Mountains, East of SLC. Labels: Member Created Content. Subscribe to: Post Comments (Atom). DEWmocracy and DEWlabs are parts of an innovative social network marketing campaign created by DEW. The campaign has resulted in the first user-created sodas, involving fans grouped into flavor nations every step of the way. I, the author of this blog, am one of those fans. Follow DEWlabs on Twitter! Please Spread The Love.
dewlabs.blogspot.com
DEW labs: Mountain Dew Commercial - Behind the Scenes Mashup
http://dewlabs.blogspot.com/2010/10/mountain-dew-commercial-behind-scenes.html
Monday, October 4, 2010. Mountain Dew Commercial - Behind the Scenes Mashup. And a bit of behind the scenes:. Labels: DEWmocracy in action. Subscribe to: Post Comments (Atom). DEWmocracy and DEWlabs are parts of an innovative social network marketing campaign created by DEW. The campaign has resulted in the first user-created sodas, involving fans grouped into flavor nations every step of the way. I, the author of this blog, am one of those fans. Follow DEWlabs on Twitter! Please Spread The Love.
dewlabs.blogspot.com
DEW labs: Dewlabs Member Gets Huge Prop From USA Today
http://dewlabs.blogspot.com/2011/03/dewlabs-member-gets-huge-prop-from-usa.html
Thursday, March 24, 2011. Dewlabs Member Gets Huge Prop From USA Today. Fellow Dewlabs member Ron Buckman got huge props in a USA today article. That describes his involvement in the creation of white out. Ron and I have met and hung out a bit, and I must say that if anybody deserves recognition for White Out, it is him. Bellow is a quote from the article, originally found here. That talks about Ron and what's next for Dewlabs. But this might be a surprise: He not only helped select the flavor of a recen...
dewlabs.blogspot.com
DEW labs: Fans Getting National Reach
http://dewlabs.blogspot.com/2010/12/fans-getting-national-reach.html
Monday, December 13, 2010. Fans Getting National Reach. The Dew Labs blog is gaining popularity, with a google page rank of 3 (mtndewlabs.com itself has 2) and a small but steady stream of visitors daily. Facebook pages from the Dew Labs members are reaching tens of thousands of fans, twitter traffic continues to reflect conversations about Mountain Dew. And, why not? What does all this say about Dew Labs members? If YOU want to contribute to the Dew Labs blog, email me at mtndewlabs@gmail.com. View my c...
dewlabs.blogspot.com
DEW labs: Loyal DEWsciple: Cache native hip-deep in soda flavor promotions
http://dewlabs.blogspot.com/2011/07/loyal-dewsciple-cache-native-hip-deep.html
Wednesday, July 6, 2011. Loyal DEWsciple: Cache native hip-deep in soda flavor promotions. In the Herald Journal. Logan native Matt Jorgensen was featured in a. Mountain Dew commercial for the flavor. White Out, (Jennifer Meyers/Herald Journal). I tried it then, and I remember loving it ever since," said Jorgensen, who was raised in Hyde Park. "Birthdays were a special occasion, so I got to drink a lot of soda on my birthday.". But that's exactly what happened to the graduate researcher attending the Uni...
dewlabs.blogspot.com
DEW labs: When Your Crowd Gets Bored: Stir Up The Mud
http://dewlabs.blogspot.com/2010/04/when-your-crowd-gets-bored-stir-up-mud.html
Friday, April 16, 2010. When Your Crowd Gets Bored: Stir Up The Mud. It has been a long time. We have all spent hours debating and picking apart each decision that was ours. Now we are a bit tired. So what do you do when your crowd that you have been sourcing degenerates to this? Stir up the mud! Labels: DEWmocracy in action. Subscribe to: Post Comments (Atom). If YOU are a fan of Mountain DEW, DEWlabs, or DEWmocracy and have something to share, email me at MtnDewLabs@gmail.com. Follow DEWlabs on Twitter!
dewlabs.blogspot.com
DEW labs: Social Media Marketing: How Pepsi Got It Right
http://dewlabs.blogspot.com/2010/01/social-media-marketing-how-pepsi-got-it.html
Thursday, January 28, 2010. Social Media Marketing: How Pepsi Got It Right. Social Media Marketing: How Pepsi Got It Right. Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big. The Pepsi Refresh Project and the DEWmocracy campaigns are part of a crowdsourcing effort that’s p...
dewlabs.blogspot.com
DEW labs: How Dew Does a Commercial 2
http://dewlabs.blogspot.com/2010/09/how-dew-does-commercial-2.html
Saturday, September 4, 2010. How Dew Does a Commercial 2. Originally published HERE on ThisToolsLife. Everything is last minute rush! But, a rush none the less. At the wardrobe fitting I asked the advertising agence folks, Motive. The director of the commercial, Vincent Laforet. Overheard me talking about it and hustled over to interject "blog about working with me! Or, is he savvy with his SEO and just wants another link to http:/ www.laforetvisuals.com/. Overall, my impression of the commercial shoot w...
dewlabs.blogspot.com
DEW labs: Dewlabs Member Blazing Trails in Dew Debate
http://dewlabs.blogspot.com/2011/04/dewlabs-member-blazing-trails-in-dew.html
Saturday, April 30, 2011. Dewlabs Member Blazing Trails in Dew Debate. Any good Mormons drink caffeinated sodas? I 'Dew,' says Dew devotee. ARTICLE ORIGINALLY PUBLISHED HERE. By Peggy Fletcher Stack. Matthew Jorgensen gets more questions about caffeine than any other element of his Mormon faith. That's partly because outsiders see him turn down coffee while nursing a Mountain Dew. The researcher is not alone. And, yes, White Out is packed with the energy-pumping ingredient at the center of the great Word...
