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Farm Marketing Matters

News, tips and commentary on farm marketing trends and topics for small farmers.

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Farm Marketing Matters | farmmarketing.blogspot.com Reviews

https://farmmarketing.blogspot.com

News, tips and commentary on farm marketing trends and topics for small farmers.

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1

Farm Marketing Matters: May 2009

http://farmmarketing.blogspot.com/2009_05_01_archive.html

Saturday, May 16, 2009. Eco-labels: do they really work? In the past twenty years or so, the number of so-called “eco-labels” used for marketing earth-friendly or people-friendly food and fiber products has mushroomed. While the most widely-known eco-label today might be the federal organic label, there are numerous others that have appeared on the scene and, in some cases, disappeared just as quickly. Which raises the question: do eco-labels really sell products? Do they understand what they mean? That ...

2

Farm Marketing Matters: May 2007

http://farmmarketing.blogspot.com/2007_05_01_archive.html

Monday, May 28, 2007. Ride the multicultural marketing wave. Marketing to targeted ethnic groups has become a major focus of the food retailing industry in general and has great potential for fruit and vegetable growers in particular. The topic has warranted its own track of educational sessions at food marketing industry conventions and experts say that it is one of the most important growth areas in retail food sales. In fact, UMass Extension has created a website in collaboration with Cornell and Rutg...

3

Farm Marketing Matters: February 2007

http://farmmarketing.blogspot.com/2007_02_01_archive.html

Saturday, February 24, 2007. Meal Solutions: does this food marketing buzz word work on the farm? At the annual Food Marketing Institute (FMI). Supermarket Industry Convention held in Chicago each May, a buzz word emerged about a half dozen years ago for a new marketing category: "Meal Solutions." The term can have different meanings to different food marketers, but generally it's based on the idea that meal planning and preparation times have become more difficult for today's busy consumers. According t...

4

Farm Marketing Matters: July 2008

http://farmmarketing.blogspot.com/2008_07_01_archive.html

Sunday, July 27, 2008. Guerrilla Marketing: What is it? Does it really work? There are two well-known marketing and public relations books with similar titles: Guerrilla Marketing by Jay Levinson and Guerrilla P.R. by Michael Levin. Both give readers advice on using unconventional, low-cost tactics in marketing products and gaining visibility for small businesses. But do these unconventional tactics really work? In particular, do they work for agricultural businesses? One time, for example, a coworker an...

5

Farm Marketing Matters: December 2007

http://farmmarketing.blogspot.com/2007_12_01_archive.html

Sunday, December 02, 2007. Product proliferation: When is consumer choice enough? Anyone who has shopped for toothpaste in the past twenty years has probably felt more and more overwhelmed by the number of choices within all the major brands. In the old days, each manufacturer offered one or two flavor choices. Now there's toothpaste for cavity protection, tartar control, whitening, plaque protection, gingivitis protection, breath freshening and sensitive teeth. I wouldn't be surprised if it's more.

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Sunday, April 29, 2012. Compete for more business: enter a contest. Contests and competitions have been part of American agriculture throughout history. Early exhibitions of livestock and produce soon grew into competitions, with the winners taking home a blue ribbon that would be proudly displayed at the farm. And it didn’t take long for that blue ribbon to become a marketing tool. Often, well-known experts, local celebrities or dignitaries are invited to judge entries, which lends credibility and helps...

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