foresight.futurebrand.com
A swing and a miss — Foresight
http://foresight.futurebrand.com/blog/2016/8/31/a-swing-and-amiss
Views from the future. A swing and a miss. Yesterday Nike announced that as of 2017 they will no longer be making their line of golf products and will effectively shut down their golf ‘hardware’ brands. What’s more, they’re not the only ones, earlier this year Adidas announced they are open to offers for their golfing brands Adams, TaylorMade and Ashworth. But what does this mean for Nike’s overall brand strength, the company’s bottom line and golf as a consumer category? Mdash; Steve Jobs. In 2010 Nike ...
futurebrand.com
FutureBrand
http://www.futurebrand.com/foresight/thought-leadership
Think ahead to stay ahead. Future brands create a measurable competitive advantage. The conditions for brand success are continually shifting with economic, social and technological change. We help our clients to anticipate those shifts through proprietary global research and insight, creating an evidence-based approach to change that improves your chances of future brand growth. Global research and insight. The Country Brand Index. The Country Brand Index. FutureBrand is one of the world-leading authori...