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Case Studies |

http://first-the-trousers.com/case-studies

Positioning-Roulette: What Is Your Brand Story? Case Study: Understanding your Purchase Triggers and Organizing Your Brand Story. Case Study: Helping a Brand Regain Cultural Relevance and Market-Share. Case Study: Unleashing Growth Potential by Re-framing the Business. Positioning-Roulette: What Is Your Brand Story? Case Study: Understanding your Purchase Triggers and Organizing Your Brand Story. Case Study: Helping a Brand Regain Cultural Relevance and Market-Share. Follow on WordPress.com. Insights: Th...

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PLAYERfirst: A Revolutionary Approach to Overcoming Industry Threats |

http://first-the-trousers.com/2015/07/30/playerfirst-a-revolutionary-approach-to-overcoming-industry-threats

Positioning-Roulette: What Is Your Brand Story? Case Study: Understanding your Purchase Triggers and Organizing Your Brand Story. Case Study: Helping a Brand Regain Cultural Relevance and Market-Share. Case Study: Unleashing Growth Potential by Re-framing the Business. Positioning-Roulette: What Is Your Brand Story? Case Study: Understanding your Purchase Triggers and Organizing Your Brand Story. Case Study: Helping a Brand Regain Cultural Relevance and Market-Share. Follow on WordPress.com. Insights: Th...

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Positioning-Roulette: What Is Your Brand Story? Case Study: Understanding your Purchase Triggers and Organizing Your Brand Story. Case Study: Helping a Brand Regain Cultural Relevance and Market-Share. Case Study: Unleashing Growth Potential by Re-framing the Business. Positioning-Roulette: What Is Your Brand Story? Case Study: Understanding your Purchase Triggers and Organizing Your Brand Story. Case Study: Helping a Brand Regain Cultural Relevance and Market-Share. Follow on WordPress.com. Insights: Th...

4

The Power Of Positioning in One Cartoon |

http://first-the-trousers.com/2015/04/20/the-power-of-positioning-in-one-cartoon

Positioning-Roulette: What Is Your Brand Story? Case Study: Understanding your Purchase Triggers and Organizing Your Brand Story. Case Study: Helping a Brand Regain Cultural Relevance and Market-Share. Case Study: Unleashing Growth Potential by Re-framing the Business. Positioning-Roulette: What Is Your Brand Story? Case Study: Understanding your Purchase Triggers and Organizing Your Brand Story. Case Study: Helping a Brand Regain Cultural Relevance and Market-Share. Follow on WordPress.com. Insights: Th...

5

7 Ways to Improve Your Creative Problem-Solving Skills |

http://first-the-trousers.com/2015/05/21/7-ways-to-improve-your-creative-problem-solving-skills

Positioning-Roulette: What Is Your Brand Story? Case Study: Understanding your Purchase Triggers and Organizing Your Brand Story. Case Study: Helping a Brand Regain Cultural Relevance and Market-Share. Case Study: Unleashing Growth Potential by Re-framing the Business. Positioning-Roulette: What Is Your Brand Story? Case Study: Understanding your Purchase Triggers and Organizing Your Brand Story. Case Study: Helping a Brand Regain Cultural Relevance and Market-Share. Follow on WordPress.com. Insights: Th...

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Extrawurst: Have Marmite, will travel

http://secretagencyblog.blogspot.com/2015/07/have-marmite-will-travel.html

Strategy and Sausages: A British Strategic Planner in Germany. Tuesday, 14 July 2015. Have Marmite, will travel. Around this time of year, you'll find me in somewhere like dm. Rifling through all those travel/trial size shampoos, conditioners, sun creams, hand creams and all the rest that they have displayed so attractively, like a grown-up pick 'n mix. I don't care that value for money doesn't come in to the equation - I am a huge fan of these little packs. Labels: food and drink. When I was little, I w...

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Extrawurst: December 2014

http://secretagencyblog.blogspot.com/2014_12_01_archive.html

Strategy and Sausages: A British Strategic Planner in Germany. Monday, 22 December 2014. Clients had important messages back in those days too, of course, but no-one seems to have been insisting that the visual communicated the message as well as the copy. These examples are from Austin Cooper, 1923 and Horace Taylor, 1924. Coca Cola didn't have the monopoly on the red-suited Father Christmas in the 1930s. This 1934 poster is from an artist named Anna Katrina Zinkeisen. Friday, 19 December 2014. I must s...

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Extrawurst: November 2014

http://secretagencyblog.blogspot.com/2014_11_01_archive.html

Strategy and Sausages: A British Strategic Planner in Germany. Saturday, 29 November 2014. In my psychology student days, I was always rather wary of Behaviourism, that school of thought that says that psychology should be all about observable behaviour rather than unobservable events that take place in people's minds. Perhaps it was due to an uncomfortable feeling that the richness of human experience could simply be compared to rats pressing levers in cages to get a reward or a shock. Behavioural metho...

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Extrawurst: Is the internet the new TV?

http://secretagencyblog.blogspot.com/2015/07/is-internet-new-tv.html

Strategy and Sausages: A British Strategic Planner in Germany. Monday, 20 July 2015. Is the internet the new TV? The question in the title, and its answer, may seem obvious to some. Well, of course! Surely we've known that for some time now. But has it ever occurred to you that the internet is becoming more and more like TV in its nature, too? Derakhshan points out a number of developments that have taken place on the internet during his incarceration, but that with the greatest impact is the growth of s...

secretagencyblog.blogspot.com secretagencyblog.blogspot.com

Extrawurst: Branding like it's 1974

http://secretagencyblog.blogspot.com/2015/08/branding-like-its-1974.html

Strategy and Sausages: A British Strategic Planner in Germany. Tuesday, 11 August 2015. Branding like it's 1974. I've recently had the pleasure of viewing What is a brand? Presented by Jeremy Bullmore and Stephen King of JWT, London in 1974. There are also loads of ads - most of them from around the 36 minute mark from brands both classic and vanished - Homepride Bread, Brymay Matches, Ritz Crackers, Winalot, Monopoly, Mr Kipling's Almond Slices, Kodak Instamatic. What on earth happened to Delsey? Brandi...

secretagencyblog.blogspot.com secretagencyblog.blogspot.com

Extrawurst: Imperfect Variety or Flawless Focus?

http://secretagencyblog.blogspot.com/2015/07/imperfect-variety-or-flawless-focus.html

Strategy and Sausages: A British Strategic Planner in Germany. Thursday, 9 July 2015. Imperfect Variety or Flawless Focus? As a freelancer, I sometimes feel as if I have even more problems with work/life balance than those that are employed. Talking to other freelancers, the same issue always comes up:. How do you ever achieve the ideal level of work? Enough to live on, keep you stimulated and fresh, but not so much that you can't do a good job or have any time at all to do other stuff. When I was little...

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Extrawurst: October 2014

http://secretagencyblog.blogspot.com/2014_10_01_archive.html

Strategy and Sausages: A British Strategic Planner in Germany. Friday, 31 October 2014. Oh, DO be vague! There's a film commercial shot by the inevitable Guy Ritchie, featuring Beckham and his jet-set pals swanning around Scotland and other exotic locations in kilts and beards. Couldn't they have found someone, um . Scottish? Then there's the claims and copy for the new brand. It's a "rediscovery" of something called a single grain whisky, which the cynical might see as a way of charging an exclusive...

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Extrawurst: Provocative or plain stupid?

http://secretagencyblog.blogspot.com/2015/08/provocative-or-plain-stupid.html

Strategy and Sausages: A British Strategic Planner in Germany. Wednesday, 5 August 2015. Provocative or plain stupid? One characteristic of marketing in the 21st century is the way brands are increasingly taking a stance on societal issues. On the whole, I think this should be applauded and I've blogged about various good examples. Of this in the past. But the way these good intentions are executed is often far from good. Take the example pictured above, from Weingut Strieth. To be embarrassed on a stran...

secretagencyblog.blogspot.com secretagencyblog.blogspot.com

Extrawurst: June 2015

http://secretagencyblog.blogspot.com/2015_06_01_archive.html

Strategy and Sausages: A British Strategic Planner in Germany. Monday, 29 June 2015. The advertising and marketing industry has a current obsession with women. It's a strange thing, as the top echelons of power in agencies are still dominated by men. The barrage of campaigns in the last few years "celebrating moms", "empowering girls", "embracing plus size bodies" almost feels like a smokescreen, put up to distract mumsnet and other pressure groups from the real issues. And more details can be found here.

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