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Innovation on the Web 2.0. July 13, 2011. In its most basic meaning, innovation refers to new ways of doing things. Businesses nowadays are facing transformations like never before: globalization, technology developments, challenging economic climate and notable increase in competition are just a sample. In order to survive and remain competitive companies most innovate and innovation materializes basically on the different and creative use of available resources. Developing alternative marketing techniq...

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Gone Digital | goncalvesandreina.wordpress.com Reviews

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Innovation on the Web 2.0. July 13, 2011. In its most basic meaning, innovation refers to new ways of doing things. Businesses nowadays are facing transformations like never before: globalization, technology developments, challenging economic climate and notable increase in competition are just a sample. In order to survive and remain competitive companies most innovate and innovation materializes basically on the different and creative use of available resources. Developing alternative marketing techniq...

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Gone Digital | goncalvesandreina.wordpress.com Reviews

https://goncalvesandreina.wordpress.com

Innovation on the Web 2.0. July 13, 2011. In its most basic meaning, innovation refers to new ways of doing things. Businesses nowadays are facing transformations like never before: globalization, technology developments, challenging economic climate and notable increase in competition are just a sample. In order to survive and remain competitive companies most innovate and innovation materializes basically on the different and creative use of available resources. Developing alternative marketing techniq...

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goncalvesandreina.wordpress.com

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Permission Marketing. Seth Godin’s ideas summarized | Gone Digital

https://goncalvesandreina.wordpress.com/2011/07/10/permission-marketing-seth-godins-ideas-summarized

Laquo; Social Media: An opportunity to increase brand awareness. Innovation on the Web 2.0. Permission Marketing. Seth Godin’s ideas summarized. July 10, 2011. Seth Godin’s underpinning theories are based on the fact that attention has become an increasingly scarce resource because the overload of information to which all customers are exposed to. Below there is a summary of his insights regarding permission marketing:. 5 Permission marketing facilitates frequency which in turns allows to build trust by ...

2

About how online readers access information | Gone Digital

https://goncalvesandreina.wordpress.com/2011/05/31/about-how-online-readers-access-information

Laquo; Some recommendations to improve Display Advertising performance. About how online readers access information. May 31, 2011. Regarding content consumption there has been a change of paradigm. From a broadcast model. We talk, you listen ) in which companies/media send information to passive receptors we have changed, mainly because of the digital revolution, to a conversational model. Now users are active and they are in control of what information they want to receive and how they want to receive it.

3

Innovation on the Web 2.0 | Gone Digital

https://goncalvesandreina.wordpress.com/2011/07/13/91

Laquo; Permission Marketing. Seth Godin’s ideas summarized. Innovation on the Web 2.0. July 13, 2011. In its most basic meaning, innovation refers to new ways of doing things. Innovation is important for business because it has the potential to expand customer base, is a key component of competitive advantage, provides incremental revenue and profit, and also increases shareholder value (Jim Downey, 2007). Companies generally focus innovation in areas such as product or service. Developing alternative ma...

4

Gone Digital | Page 2

https://goncalvesandreina.wordpress.com/page/2

Stanford University: An example of how social media can helps engaging with students. May 29, 2011. I think Stanford University. Is a good example of how brands can use social media platforms to increase credibility and build community. They have managed to gather an interesting amount of followers and I find particularly interesting some of the ideas they have implemented on Facebook. To interact with them. Stanford Open Office Hours. What do you think? May 23, 2011. Businesses models have changed signi...

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Social Media: An opportunity to increase brand awareness | Gone Digital

https://goncalvesandreina.wordpress.com/2011/06/17/social-media-an-opportunity-to-increase-brand-awareness

Laquo; Publishing Businesses. Permission Marketing. Seth Godin’s ideas summarized. Social Media: An opportunity to increase brand awareness. June 17, 2011. These statistics clearly show the popularity of social media and certainly point to the place where most people are gathering on the Internet. The question that arises is what exactly can business do with their customers in those places in order to address their particular needs. According to the Customer Engagement Cycle. Word of mouth is enhanced.

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Innovation on the Web 2.0. July 13, 2011. In its most basic meaning, innovation refers to new ways of doing things. Businesses nowadays are facing transformations like never before: globalization, technology developments, challenging economic climate and notable increase in competition are just a sample. In order to survive and remain competitive companies most innovate and innovation materializes basically on the different and creative use of available resources. Developing alternative marketing techniq...

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