marketingjim.com
Jim Ericson - Common Sense Marketing: February 2013
http://www.marketingjim.com/2013_02_01_archive.html
Thursday, February 7, 2013. Interrupt or Be Interrupted. The same civility can be cast aside, however, when you consider the broader conversation between competing enterprises. Here, the rule is interrupt or be interrupted. Domo is not brash and rude. Domo is young, enthusiastic, and brimming with passion, like the bright, young executive in the boardroom who is just waiting for the right opportunity to be heard. Posted by Jim Ericson. Subscribe to: Posts (Atom). I love reading, writing, gardening, fixin...
marketingjim.com
Jim Ericson - Common Sense Marketing: Fear of the Customer - the Worst Feeling in Business
http://www.marketingjim.com/2010/04/fear-of-customer-worst-feeling-in.html
Saturday, April 10, 2010. Fear of the Customer - the Worst Feeling in Business. Increased instability and uncertainty often lead to fear. The prevalence of fear today has prompted me to focus on that emotion for my next two blog posts. While fear can motivate positive change and action, decisions motivated by fear are typically shortsighted and suboptimal. Today, I'm going to talk about corporate fear, and my next post will talk about using fear as a marketing motivation. Fear of the Customer. Under eith...
marketingjim.com
Jim Ericson - Common Sense Marketing: November 2009
http://www.marketingjim.com/2009_11_01_archive.html
Thursday, November 12, 2009. Is social advertising a house of cards? Chris Lee, the owner of Heritage Quest and a former colleague of mine at Ancestry.com, passed along an interesting read this morning, and article entitled " The Digital Economy's Coming Subprime Crisis (And What You Can Learn From It). A Harvard Business School article written by Umair Haque. New ad networks are constantly popping up (how many can be supported by the economy? Finally, there is the problem of an investment-funded economy...
marketingjim.com
Jim Ericson - Common Sense Marketing: Black Hat Marketing Techniques Exposed and Why to Avoid Them
http://www.marketingjim.com/2009/12/dark-hat-marketing-techniques-exposed.html
Wednesday, December 2, 2009. Black Hat Marketing Techniques Exposed and Why to Avoid Them. Exposing Black Hat Marketing Techniques. Well, I said nearly a week ago that I would put this post online. This post has implications that go far beyond online marketing and economics into the realms of politics, ethics, and even religion. I'll leave it to the reader to make those connections and associated implications for him or herself. Here are a few examples of black hat marketing to consider:. To receive the ...
marketingjim.com
Jim Ericson - Common Sense Marketing: Learning from Mistakes - A Case for the Humble Executive
http://www.marketingjim.com/2010/04/learning-from-mistakes-case-for-humble.html
Saturday, April 10, 2010. Learning from Mistakes - A Case for the Humble Executive. I formulated a theory in junior high regarding two types of people: those who observe and learn from the mistakes of others and those who choose to learn from the hard knocks of life. Each of us actually learn using both of these methods, but those who are most adept at learning from the mistakes of others and avoiding those pitfalls altogether have a distinct advantage. Here are two powerful ways to minimize mistakes:.
areyouabrand.blogspot.com
Are you a brand?: WPP Atticus 'Under 30 Essay' Contest 2009 entry
http://areyouabrand.blogspot.com/2011/02/wpp-atticus-under-30-essay-contest-2009.html
Are you a brand? Thursday, February 3, 2011. WPP Atticus 'Under 30 Essay' Contest 2009 entry. 8220;The test of a first rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function” – F. Scott Fitzgerald, The Crack-Up, 1936. Do you agree with the statement? Please be as specific as possible and limit your answer to 1000 words. Understanding the context -. Dissecting the statement -. Having discussed the context, judging an individualR...
thebigswitch.wordpress.com
China’s Online Creative Community – Part 2: Interview | the big switch
https://thebigswitch.wordpress.com/2007/11/30/chinas-online-creative-community-part-2-interview
China’s Online Creative Community – Part 2: Interview. November 30, 2007 at 4:59 am. Ju (MindShare, Regional Insights) writes:. A couple of months back I had the chance to meet with Sean Leow in a small café in Shanghai, one of the co-founders of the social networking site ‘Neocha’, which Pew Internet dubbed as China’s MySpace for the creative-types, as mentioned in the previous introductory post. I was first introduced to Neocha.com. 8216; on our Asia Scout Network blog. Read on for the full version:.
thebigswitch.wordpress.com
Facebook or MySpace or should you even care? | the big switch
https://thebigswitch.wordpress.com/2007/09/28/facebook-or-myspace-or-should-you-even-care
Facebook or MySpace or should you even care? September 28, 2007 at 6:21 am. MindShare, Regional team) writes:. During a recent business pitch, after we were done waxing eloquent of social networking and the web 2.0, the marketing honcho asked us a simple question Should my brand be on facebook or myspace? At the time our response was, given what we knew of the clients’ brand and the two sites, facebook. Should the response be guided by the buzz surrounding the site, a measure of its perceived popularity?
thebigswitch.wordpress.com
Global digital stats report | the big switch
https://thebigswitch.wordpress.com/2007/10/12/376
Global digital stats report. October 12, 2007 at 7:54 am. David, MindShare Thailand, writes:. Fact fest for planners with a predilection for statistical summaries. To add to the recent post about. The new APAC internet study. Anyone seriously interested in how the Big Switch will play out around Asia might want to invest a couple of hours in ploughing through the ITU / UNCTAD (International Telecommunication Union / United Nations Conference on Trade and Development) World Information Society Report 2007.
thebigswitch.wordpress.com
Digital trends in Thailand, Asia-Pacific, and beyond | the big switch
https://thebigswitch.wordpress.com/2007/06/19/digital-trends-in-thailand-and-asia-pacific
Digital trends in Thailand, Asia-Pacific, and beyond. June 19, 2007 at 10:07 am. Peck (MindShare, Bangkok) writes:. PWC’s Convergence Monitor survey shows that Thailand has the one of the largest number of social networking (virtual networking and blogging) users in Asia, second only to China which has more than 85% of respondents having engaged in social networking at least once while Thailand has 71%. Download the full report titled “. Convergence Monitor: The Digital Home. Entry filed under: all asia.
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