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Observations on the management and marketing of professional services firms in the UK. Monday, 15 November 2010. Book review From products to customers to the human spirit: Marketing 3.0 By Kotler, Kartajaya and Setiawan. Early on it looks at the importance of social media (both expressive and collaborative forms) in being a key enabler in this massive shift in marketing. Cultural marketing is the second building block of Marketing 3.0 addressing concerns and desires of global citizens another key is...

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Observations on the management and marketing of professional services firms in the UK. Monday, 15 November 2010. Book review From products to customers to the human spirit: Marketing 3.0 By Kotler, Kartajaya and Setiawan. Early on it looks at the importance of social media (both expressive and collaborative forms) in being a key enabler in this massive shift in marketing. Cultural marketing is the second building block of Marketing 3.0 addressing concerns and desires of global citizens another key is...

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Kim's blog | kimtasso.blogspot.com Reviews

https://kimtasso.blogspot.com

Observations on the management and marketing of professional services firms in the UK. Monday, 15 November 2010. Book review From products to customers to the human spirit: Marketing 3.0 By Kotler, Kartajaya and Setiawan. Early on it looks at the importance of social media (both expressive and collaborative forms) in being a key enabler in this massive shift in marketing. Cultural marketing is the second building block of Marketing 3.0 addressing concerns and desires of global citizens another key is...

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kimtasso.blogspot.com

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Kim's blog: March 2009

http://kimtasso.blogspot.com/2009_03_01_archive.html

Observations on the management and marketing of professional services firms in the UK. Monday, 30 March 2009. Professional services index launched. There are 35 companies in the sector as they excluded financial services companies and those with a market capitalisation of below 20m or above 1bn - and the top 15 are shown below. As well as offering a methodology for valuing professional firms, the MPF also offers a definition of a professional firm:. Has an ethical code of practice. 8 Begbies Traynor Grou...

2

Kim's blog: Prices of accountancy firms falls

http://kimtasso.blogspot.com/2010/09/prices-of-accountancy-firms-falls.html

Observations on the management and marketing of professional services firms in the UK. Tuesday, 21 September 2010. Prices of accountancy firms falls. In the Accountancy Age TV video this month (I recommend that you watch it) they discuss why the value of accountancy firms is falling with some generating less than one times turnover. The main reasons cited for this are:. The predominance of lifestyle practices. Poor quality staff without the necessary skills and drive. Posted by RedKat at 13:50.

3

Kim's blog: Developing a privately funded family law practice

http://kimtasso.blogspot.com/2010/10/developing-privately-funded-family.html

Observations on the management and marketing of professional services firms in the UK. Wednesday, 13 October 2010. Developing a privately funded family law practice. Yesterday I was in Manchester (which was sunny and warm if you want to know) delivering another of the CLT training sessions on Developing a privately funded family law practice with 19 enthusiastic family law practitioners. Planning The need to develop an in-depth understanding of the fast changing family law market, creative approaches to ...

4

Kim's blog: PM Forum Conference – Laurie Young on “An alternative to commoditisation” and Andy Bounds on selling skills

http://kimtasso.blogspot.com/2010/09/pm-forum-conference-laurie-young-on.html

Observations on the management and marketing of professional services firms in the UK. Monday, 27 September 2010. PM Forum Conference Laurie Young on An alternative to commoditisation and Andy Bounds on selling skills. The first two plenary sessions were presented by Laurie and Andy and I thought I’d comment on a couple of the points that they made. Laurie Young Attracting high margin mandates. Reputation and client service stimulate demand pull. Track record and heritage. Having won Britain’s Sales Trai...

5

Kim's blog: December 2008

http://kimtasso.blogspot.com/2008_12_01_archive.html

Observations on the management and marketing of professional services firms in the UK. Thursday, 18 December 2008. At this time of the year, many professional firms will spend a huge amount of time (not to mention money on printing and postage and charity donations) on Christmas cards. The alternative is a non co-ordinated approach where clients risk receiving several copies of the same (usually dull and safe or comically naff - where's your brand strategy guys? Personally, I find electronic cards too im...

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Observations on the management and marketing of professional services firms in the UK. Monday, 15 November 2010. Book review From products to customers to the human spirit: Marketing 3.0 By Kotler, Kartajaya and Setiawan. Early on it looks at the importance of social media (both expressive and collaborative forms) in being a key enabler in this massive shift in marketing. Cultural marketing is the second building block of Marketing 3.0 addressing concerns and desires of global citizens another key is...

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