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Making Sense: e-Digest of Brand Thinking

Making Sense takes a critical look at brand communications today. Its content is relevant to anyone in advertising, branding, marketing or corporate communications

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Making Sense: e-Digest of Brand Thinking | makingsensedigest.blogspot.com Reviews

https://makingsensedigest.blogspot.com

Making Sense takes a critical look at brand communications today. Its content is relevant to anyone in advertising, branding, marketing or corporate communications

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Making Sense: e-Digest of Brand Thinking: September 2005

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Comment-link {margin-left:.6em;}. Making Sense: e-Digest of Brand Thinking. Making Sense: e-Digest of Brand Thinking. The good, the bad and the ugly - a critical look at brand communications today. Monday, September 19, 2005. Steal This Brand - Part Two. This is a follow-up to my 08-26-2005 post). LEFT: Minor Threat's album cover. RIGHT: NIKE's skatboarding poster. What drives some big companies to do dumb things? For permission. As you might imagine, everyone was outraged. So basically, as one who purpo...

2

Making Sense: e-Digest of Brand Thinking: April 2006

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Comment-link {margin-left:.6em;}. Making Sense: e-Digest of Brand Thinking. Making Sense: e-Digest of Brand Thinking. The good, the bad and the ugly - a critical look at brand communications today. Sunday, April 30, 2006. Great moments in sensory branding. Or does your air conditioner dream in color? In his book,. Series of air conditioners - the first air conditioner that gives homeowners a choice of seven designer colors. For Affinity that lets you compare the seven air conditioner colors with six colo...

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Making Sense: e-Digest of Brand Thinking: June 2006

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Comment-link {margin-left:.6em;}. Making Sense: e-Digest of Brand Thinking. Making Sense: e-Digest of Brand Thinking. The good, the bad and the ugly - a critical look at brand communications today. Sunday, June 25, 2006. Tag line of the month (June 2006): CRAVENDALE. Is a dairy company in the UK. Launched in 1998, it went to market with a unique (and hilarious) tag line:. Milk so good, the cows want it back. On their Web site, you can view the latest CRAVENDALE TV spot. Links to this post. Says he will f...

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Making Sense: e-Digest of Brand Thinking: A Ford by any other name is still a Ford

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Comment-link {margin-left:.6em;}. Making Sense: e-Digest of Brand Thinking. Making Sense: e-Digest of Brand Thinking. The good, the bad and the ugly - a critical look at brand communications today. Friday, February 09, 2007. A Ford by any other name is still a Ford. What do you call a. A Taurus. Or at least, that’s what the folks at Ford intend to do. They are renaming the Ford Five Hundred, the full-sized sedan that replaced the Taurus in 2005, the Taurus all in an effort to revive sales. Coke’s Chairma...

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Making Sense: e-Digest of Brand Thinking: AT&T to Cingular: Hit the road “Jack”

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Comment-link {margin-left:.6em;}. Making Sense: e-Digest of Brand Thinking. Making Sense: e-Digest of Brand Thinking. The good, the bad and the ugly - a critical look at brand communications today. Tuesday, February 13, 2007. AT&T to Cingular: Hit the road Jack. One good thing according to the folks at. AT&T is employing in its advertising to transition from the Cingular. Brand to the AT&T brand will enhance its chances of a successful brand name transition. But what about poor Jack? Links to this post:.

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Making Sense: e-Digest of Brand Thinking

Comment-link {margin-left:.6em;}. Making Sense: e-Digest of Brand Thinking. Making Sense: e-Digest of Brand Thinking. The good, the bad and the ugly - a critical look at brand communications today. Monday, June 25, 2007. Posted by Robert Roth : 5:53 PM 8 comments. Links to this post. Monday, April 30, 2007. Redefining the role of crop circles in consumer culture. First there were crops, then crop circles, and now, crop-advertising. What is crop-advertising? Check out these examples on. Links to this post.

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