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Marching Against Philip | A Discussion on the Good, Bad, and Ugly of Writing

A Discussion on the Good, Bad, and Ugly of Writing

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Marching Against Philip | A Discussion on the Good, Bad, and Ugly of Writing | marchingagainstphilip.wordpress.com Reviews
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A Discussion on the Good, Bad, and Ugly of Writing
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Marching Against Philip | A Discussion on the Good, Bad, and Ugly of Writing | marchingagainstphilip.wordpress.com Reviews

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A Discussion on the Good, Bad, and Ugly of Writing

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“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock” | Marching Against Philip

https://marchingagainstphilip.wordpress.com/2010/05/04/“at-60-miles-an-hour-the-loudest-noise-in-this-new-rolls-royce-comes-from-the-electric-clock”

A Discussion on the Good, Bad, and Ugly of Writing. At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock. Possibly the most famous automobile ad, and David Ogilvy’s best remembered ads. What makes this ad kick-ass, and how can you apply its concepts to web-writing? 1 Do your homework. David Ogilvy spent three weeks reading about the car. Know your product, know what you’re selling. Essentially, know your stuff before you start telling. In the words of D.O himself.

2

About | Marching Against Philip

https://marchingagainstphilip.wordpress.com/about

A Discussion on the Good, Bad, and Ugly of Writing. Leave a comment ». My name is Ziqi Koey. Marching Against Philip is a platform for discussion. A discussion of the good, bad, and ugly in writing we see everyday. More about me at www.koeyziqi.com. April 23, 2010 at 2:49 am. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. Blog at WordPress.com.

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May | 2010 | Marching Against Philip

https://marchingagainstphilip.wordpress.com/2010/05

A Discussion on the Good, Bad, and Ugly of Writing. Archive for May 2010. At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock. Possibly the most famous automobile ad, and David Ogilvy’s best remembered ads. What makes this ad kick-ass, and how can you apply its concepts to web-writing? 1 Do your homework. 2 Spend lots of effort coming up with the right headline. In the words of D.O himself. What’s the headline on your homepage or email newsletter? Didn’t thin...

4

They All Laughed When I Sat Down At The Piano … But When I Started To Play!~ | Marching Against Philip

https://marchingagainstphilip.wordpress.com/2010/04/26/they-all-laughed-when-i-sat-down-at-the-piano-but-when-i-started-to-play

A Discussion on the Good, Bad, and Ugly of Writing. They All Laughed When I Sat Down At The Piano … But When I Started To Play! Here is John Caple’s classic ad written for the U.S. Music School, which employs a storyline appeal. It is so effective because it answers to every individual’s need for attention and recognition too. They All Laughed When I Sat Down At The Piano … But When I Started To Play! Can he really play? A girl whispered. Heavens no! Can he really play? I heard a girl whisper to Arthur.

5

April | 2010 | Marching Against Philip

https://marchingagainstphilip.wordpress.com/2010/04

A Discussion on the Good, Bad, and Ugly of Writing. Archive for April 2010. They All Laughed When I Sat Down At The Piano … But When I Started To Play! Here is John Caple’s classic ad written for the U.S. Music School, which employs a storyline appeal. It is so effective because it answers to every individual’s need for attention and recognition too. They All Laughed When I Sat Down At The Piano … But When I Started To Play! Can he really play? A girl whispered. Heavens no! Can he really play? Instantly,...

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A Discussion on the Good, Bad, and Ugly of Writing. At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock. Possibly the most famous automobile ad, and David Ogilvy’s best remembered ads. What makes this ad kick-ass, and how can you apply its concepts to web-writing? 1 Do your homework. David Ogilvy spent three weeks reading about the car. Know your product, know what you’re selling. Essentially, know your stuff before you start telling. In the words of D.O himself.

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