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Mature Consumer Matters... and Mature Consumers Matter!
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... and Mature Consumers Matter!
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Mature Consumer Matters: September 2010
http://matureconsumermatters.blogspot.com/2010_09_01_archive.html
And Mature Consumers Matter! Thursday, September 23, 2010. Kaizen in Mature Age Marketing. Kaizen = continuous incremental improvement. Much of business success is based on spotting a good concept being well executed , and improving on it. Or targeting a more appropriate niche, or different geographic area. Several years ago a Dutch initiative Bellendoejezo. Http:/ www.bellendoejezo.com/. Provided “phone coaching” to older phone users covering topics such as. The Floh Club ( www.flohclub.com. Positions i...
Mature Consumer Matters: I’m as mad as Hell – and I’m not going to take it any more!
http://matureconsumermatters.blogspot.com/2010/12/im-as-mad-as-hell-and-im-not-going-to.html
And Mature Consumers Matter! Sunday, December 12, 2010. I’m as mad as Hell – and I’m not going to take it any more! In the 1976 movie “Network”, Peter Finch’s character decided he had had enough of what was happening to the world, and encouraged everyone who shared his opinion to go to the nearest open window and yell. 8220;I’m as mad as Hell – and I’m not going to take it any more! By “balanced” I mean some good, some bad. My tipping point has been the latest TV ads for Funeral Plans – “Don&...About as ...
Mature Consumer Matters: Marketing to Boomers? Here's the latest "screen" scene -- TV is "Booming"!
http://matureconsumermatters.blogspot.com/2010/08/marketing-to-boomers-heres-latest.html
And Mature Consumers Matter! Wednesday, August 25, 2010. Here's the latest "screen" scene - TV is "Booming"! The US$ 3.5 million year long Video Consumer Mapping Study, conducted by the Nielsen-funded Council for Research Excellence, has dispelled several popular notions about video media use by US consumers, which should be of great interest to all local marketers wanting to communicate with Australian Boomers and beyond. 183; TV users are exposed to, on average, 72 minutes per day of TV ads and promos ...
Mature Consumer Matters: Why Mature Age Consumers?
http://matureconsumermatters.blogspot.com/2010/08/why-mature-age-consumers.html
And Mature Consumers Matter! Wednesday, August 25, 2010. Why Mature Age Consumers? When infamous felon Willie "The Actor" Sutton was asked why he robbed banks, he replied by stating the obvious - "because that's where the money is! That reply is equally obvious, and accurate, whenever a business owner or manager asks why their business should target mature age Australians -. Because that's where the money is! The statistics are undeniable and unending, but here are some of the more compelling:. For Austr...
Mature Consumer Matters: Maturialism – What the?
http://matureconsumermatters.blogspot.com/2010/09/maturialism-what.html
And Mature Consumers Matter! Wednesday, September 8, 2010. Maturialism – What the? Being committed to the study of. Marketing to mature age consumers. Jointly and severally as legal jargon would state it, I was attracted to the latest world trend in marketing, as spotted and defined by trendwatching.com. The trend is called MATURIALISM - coined from “mature materialism”. Here’s the link for all the details:- http:/ trendwatching.com/briefing/. Niche offerings of course have been successfully connecting w...
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matureconsumermatters.blogspot.com
Mature Consumer Matters
And Mature Consumers Matter! Sunday, December 12, 2010. I’m as mad as Hell – and I’m not going to take it any more! In the 1976 movie “Network”, Peter Finch’s character decided he had had enough of what was happening to the world, and encouraged everyone who shared his opinion to go to the nearest open window and yell. 8220;I’m as mad as Hell – and I’m not going to take it any more! By “balanced” I mean some good, some bad. My tipping point has been the latest TV ads for Funeral Plans – “Don&...About as ...
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