cunninghamcollective.com
Sling Media - Cunningham Collective
http://cunninghamcollective.com/clients/sling-media
Sling was faced with increasing competition from streaming services like Netflix and HBO GO, so they looked to Cunningham Collective to reinvigorate the brand. Our work revealed that Sling is much more than place-shifting, which was their term for TV everywhere. They were actually redefining Smart TV across all screens and taking a maverick approach in doing so. Their refreshed brand needed to stake their rightful claim. Cunningham Collective transformed the marketing approach,. New visual brand identity,.
cunninghamcollective.com
News - Cunningham Collective
http://cunninghamcollective.com/us/news
GrowthPlay Announces Andy as Board Member. How has Tim Cook fared? Marketing Discussion with xUC CMOs. Why Apple Feels the Need to Defend Steve Jobs. Andy Cunningham on her experience in launching the Macintosh with Steve Jobs. What Joanna Hoffman told Kate Winslet while shooting the ‘Steve Jobs’ movie. Steve Jobs promoted opportunities for women at Apple, NeX. Steve Jobs’ Real-World Leading Ladies Gather. Cunningham organizes Steve Jobs panel. Women From Apple’s Early Days Recall Working With Steve Jobs.
cunninghamcollective.com
On Demand Leadership - Cunningham Collective
http://cunninghamcollective.com/expertise/on-demand-leadership
We’ve been there. Our principals are seasoned technology marketing strategists accustomed to C-suite roles and collaboration. We move fast, mobilize teams, diffuse antibodies, and roll up our sleeves to get work done. Some of our Leadership services:. Interim CMO and Marketing Leadership. Interim Head of Communications. Marketing, brand, and communications strategy. DIGITAL AND DEVELOPMENT STRATEGY. Marketing Organization and Budgeting. Sales and marketing leadership training. Read our Leadership outcomes.
cunninghamcollective.com
Revolv - Cunningham Collective
http://cunninghamcollective.com/clients/revolv
Revolv came to Cunningham Collective as a Techstars graduate with an experienced CEO. They needed a compelling story and brand strategy. For consumers, partners, and retailers. Cunningham Collective discovered that the company was targeting customers in a different segment than the market that was interested in their product. We challenged their original hypothesis and tested it to reveal a new market segment. Positioning. Cunningham Collective developed precise positioning. Revolv - Acquired by Nest.
cunninghamcollective.com
Siteworx - Cunningham Collective
http://cunninghamcollective.com/siteworx
Siteworx was one of the leading mid-market digital agencies implementing large scale CMS solutions. In an effort to grow outside of their technology roots, they began to add a multitude of services, confusing clients and alienating partners. Cunningham Collective was brought in to help develop a unique, yet simplified, strategy for growth and a new refreshed brand identity. Engagement revealed an opportunity to focus on the. Design, build, run. Differentiated corporate strategy and positioning,.
cunninghamcollective.com
Go To Market - Cunningham Collective
http://cunninghamcollective.com/expertise/go-to-market
Where should you invest, how much, and why, to get the traction you deserve? What is the right path for today’s most urgent business objectives and how do today’s actions propel you to the larger future? How should you staff to get it all done? We remove the ambiguity. We design go to market strategies for companies, products, or movements like any strong CMO would. But faster. Some of our Go to market services. Go to Market Strategy. Customer Segmentation AND BUYER PERSONAS. Content marketing and social.
cunninghamcollective.com
Overview - Cunningham Collective
http://cunninghamcollective.com/clients/overview
We've worked across the globe, in every industry. What do our clients all have in common? POSITIVELY TRANSFORM YOUR BUSINESS TOO.
andycunningham.com
Blog — Andy Cunningham
http://andycunningham.com/andys-blog
Lift your company, your product, and your brand. Bring your innovation to market. Andy Gives Commencement Speech at Menlo College. Written by Andy Cunningham. December 11, 2015.
andycunningham.com
Proud Moments — Andy Cunningham
http://andycunningham.com/proud-moments
Lift your company, your product, and your brand. Bring your innovation to market. Moments from clients, family and friends that make me proud. Rand Siegfried flies the Ford TriMotor. That's my aviator husband Rand Siegfried behind the stick (and the narration) in this video of the Ford TriMotor he flies for EAA. Written by Cunningham Collective. March 8, 2016.
andycunningham.com
Bio — Andy Cunningham
http://andycunningham.com/bio
Lift your company, your product, and your brand. Bring your innovation to market. Today, I am the proud co-founder and president of C. An innovation to market firm that helps entrepreneurs at small and large companies tackle issues of traction, transformation and turnaround.
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