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CONTACTS AT PAIDCONTENTSTRATEGIES.COM

TasakaDigital

Guy Tasaka

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TasakaDigital

Guy Tasaka

7947 1●●●●●●Ave SE

New●●●tle , Washington, 98059

United States

1.42●●●●2207
gu●@tasakadigital.com

View this contact

TasakaDigital

Guy Tasaka

7947 1●●●●●●Ave SE

New●●●tle , Washington, 98059

United States

1.42●●●●2207
gu●@tasakadigital.com

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Paid Content | Paywalls | Mobile and Tablet Publishing | PaidContentStrategies.com | paidcontentstrategies.com Reviews
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The only thing that REALLY matters!
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1 paid content strategies
2 awesome right
3 written by
4 guy tasaka
5 no comments
6 posted in
7 paid models
8 digital leadership
9 kobayashi maru
10 innovation
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Paid Content | Paywalls | Mobile and Tablet Publishing | PaidContentStrategies.com | paidcontentstrategies.com Reviews

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INTERNAL PAGES

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1

What Newspapers Should Learn from the Apple and Microsoft Dance - Paid Content Strategies

http://www.paidcontentstrategies.com/innovation/what-newspapers-should-learn-from-the-apple-and-microsoft-dance

The only thing that REALLY matters! March 14, 2012. What Newspapers Should Learn from the Apple and Microsoft Dance. For those of you who might not remember in the mid and late 90s Apple was quickly losing its already small market share to the Wintel (Microsoft and Intel) juggernaut. Its luster and cool had been lost as the post-Jobs Apple started following the Wintel playbook by licensing the OS and allowing clone builders to make beige PC-like boxes in an attempt to gain on Wintel. It’s not fooli...

2

5 Mistakes Newspaper Publishers are Making with Pay Models - Paid Content Strategies

http://www.paidcontentstrategies.com/paid-models/5-mistakes-newspaper-publishers-are-making-with-paid-models

The only thing that REALLY matters! March 3, 2012. 5 Mistakes Newspaper Publishers are Making with Pay Models. 1) Relying on a “Metered” Paywall to Save the Business. I really don’t like “metered” paywall and advise against them. It’s like being kind of pregnant. Publishers are setting it high enough to deliver all their advertising inventory to keep their ad revenue intact but not high enough to generate any real revenue. So how many people will really pay for access to your website? I know we’ve ...

3

Paid Models - Paid Content Strategies

http://www.paidcontentstrategies.com/category/paid-models

The only thing that REALLY matters! April 11, 2012. How to ROI Your Paid Content Strategy – Part 1 – Retention. I’ve spoken to a lot of publishers over the past year. I always know exactly who actually has developed a strategy and who just thinks they need apps and a paywall. I know because the ones who don’t have a strategy are extremely price sensitive and nothing can be cheap enough. What is a retention strategy? Step 1: Building the Model – Understanding Your Circulation Delta. One of the big goals o...

4

Digital Leadership - Paid Content Strategies

http://www.paidcontentstrategies.com/category/digital-leadership

The only thing that REALLY matters! April 9, 2012. 8 Traits Your Digital Leader Must Have. 8 Traits Your Next Digital Leader Must Have. They must have run a p/l that was not based solely on digital advertising. They should understand content but not be a “content” person. They must be a great teacher. They have worked in a large company and a small company. They have to be a great communicator. 8211; The future is going to be very confusing to the non-technical. Your digital leader will have to be ab...

5

Innovation - Paid Content Strategies

http://www.paidcontentstrategies.com/category/innovation

The only thing that REALLY matters! March 14, 2012. What Newspapers Should Learn from the Apple and Microsoft Dance. For those of you who might not remember in the mid and late 90s Apple was quickly losing its already small market share to the Wintel (Microsoft and Intel) juggernaut. Its luster and cool had been lost as the post-Jobs Apple started following the Wintel playbook by licensing the OS and allowing clone builders to make beige PC-like boxes in an attempt to gain on Wintel. It’s not fooli...

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The only thing that REALLY matters! April 11, 2012. How to ROI Your Paid Content Strategy – Part 1 – Retention. I’ve spoken to a lot of publishers over the past year. I always know exactly who actually has developed a strategy and who just thinks they need apps and a paywall. I know because the ones who don’t have a strategy are extremely price sensitive and nothing can be cheap enough. What is a retention strategy? Step 1: Building the Model – Understanding Your Circulation Delta. One of the big goals o...

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