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CONTACTS AT PURPLEHUSKY.COM

Jay Udow

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To●●to , ON, M4J 1J2

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ja●@udow.com

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Jay Udow

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CA

1.41●●●●2499
ja●@udow.com

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expert marketing, licensing, and brand management
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Purple Husky Inc. - home | purplehusky.com Reviews

https://purplehusky.com

expert marketing, licensing, and brand management

INTERNAL PAGES

purplehusky.com purplehusky.com
1

licensing resources - Purple Husky Inc.

http://www.purplehusky.com/licensing-resources.html

With experience on both licensor and licensee sides of the business, Purple Husky’s Jay Udow knows what it takes to make a licensing program work! Advise on trends for different target groups. Prepare and/or present pitches to licensors to secure properties. Develop integrated marketing programs with other licensees and promotional partners. Manage relationship with licensor. Secure distribution partners around the world. Develop and implement marketing support programs. L&m evaluation and strategic plan.

2

marketing resources - Purple Husky Inc.

http://www.purplehusky.com/marketing-resources.html

Brand positioning and analysis. Strategic, creative, and financial planning. Short-term and temporary brand management assignments. Network of experienced professionals in US and Canada. Apps and mobile marketing. Identification and implementation of transmedia marketing opportunities. Web and app tie-ins. Tv, print, radio, in-store, online, and more. Ad production and testing. Trade pitch and retail programs. Key account exclusive products. Trade show planning and participation.

3

why purple husky? - Purple Husky Inc.

http://www.purplehusky.com/why-purple-husky.html

Five reasons to hire purple husky. Jay Udow – over 20 years experience developing and implementing award-winning plans and programs for toys and kids’ entertainment, including some of the best brands in the business like Pokémon, Matchbox, and Looney Tunes. We will “hit the ground running” because we know the kids’ business and can make things happen. We will handle “extra” work with professionalism and skill, filling in for absences and maternity leaves or managing special projects.

4

product development - Purple Husky Inc.

http://www.purplehusky.com/product-development.html

Purple Husky's Jay Udow has years of experience from working with the world’s leading children’s product companies, including Disney, Mattel, and Hasbro. Analyzes competitive products and identify key strengths and weaknesses. Identifies products in a line complete with price targets. Works with a network of independent contractors and advisors to facilitate. Facilitates manufacturing and quality control (China, Korea, Hong Kong, US, Canada).

5

clients - Purple Husky Inc.

http://www.purplehusky.com/clients.html

Current and past brand experience:. All trademarks, images and logos shown are property of their respective owners.

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LINKS TO THIS WEBSITE

purplehusky.blogspot.com purplehusky.blogspot.com

Playful Disposition: Buying a Laptop? Beware of the Canadian Multilingual Keyboard

http://purplehusky.blogspot.com/2013/03/buying-laptop-beware-of-canadian.html

Monday, March 11, 2013. Beware of the Canadian Multilingual Keyboard. I had glanced at the computer in the store and everything seemed fine, but when I started using it, I was encountering constant typos. The cause was the "Canadian bilingual keyboard.". Through extensive Google searches, I have learned that most computers in Canada now come with this keyboard. Extra keys adjacent to left shift and return/enter. Fortunately, I found a website called. It directed me to. That let me remap the offending keys.

purplehusky.blogspot.com purplehusky.blogspot.com

Playful Disposition: Backwards licensing?

http://purplehusky.blogspot.com/2012/12/backwards-licensing.html

Thursday, December 20, 2012. Camaro die-cast cars were always top sellers when I managed the Hot Wheels brand at Mattel and the Matchbox brand at Tyco. As toy companies, we paid royalties to General Motors for the use of the Camaro trademark and were always excited when new models were released. In an unusual twist, it’s now working the other way as License Magazine. The Hot Wheels license on a Camaro is a great idea! Kudos to GM and Mattel. Subscribe to: Post Comments (Atom). View my complete profile.

purplehusky.blogspot.com purplehusky.blogspot.com

Playful Disposition: September 2011

http://purplehusky.blogspot.com/2011_09_01_archive.html

Wednesday, September 21, 2011. Unfriendly and Gross Websites. I'm glad nobody has reviewed the websites that I have worked on my with clients as "Mostly Gross, Unfriendly, Not Worth a Return Visit". On the other hand, Torontoist took a look at local restaurant websites, and their take is pretty accurate. 8220;Shut it down! Gordon Ramsay usually reserves his famous catchphrase for the chefs who foul up dinner service on. Tuesday, September 20, 2011. Safe Toys - Easier When You Own the Lab. Smaller toy com...

purplehusky.blogspot.com purplehusky.blogspot.com

Playful Disposition: March 2012

http://purplehusky.blogspot.com/2012_03_01_archive.html

Wednesday, March 28, 2012. Presentation Magic with Technology. I take pride in my ability to develop and deliver outstanding presentations and to teach and mentor others in presentation skills. Despite the fact that I have won awards for my presentation skills, I have to admit that this presentation is among the coolest, most effective, and most inspring I have ever seen. On behalf of Stockholm - The Capital of Scandinavia and Step2 Communication. Friday, March 9, 2012. Subscribe to: Posts (Atom).

purplehusky.blogspot.com purplehusky.blogspot.com

Playful Disposition: February 2013

http://purplehusky.blogspot.com/2013_02_01_archive.html

Monday, February 25, 2013. Target welcomes itself to Canada. With already high awareness and approval, Target's March 2013 entry to Canada is being welcomed by many Canadians. After this debut commercial, which aired during last night's Oscars, Target will no doubt be welcomed with open arms by even more Canadians. Well done! Subscribe to: Posts (Atom). View my complete profile. Target welcomes itself to Canada. Purple Husky's web site.

purplehusky.blogspot.com purplehusky.blogspot.com

Playful Disposition: Dogs like toys too!

http://purplehusky.blogspot.com/2012/12/dogs-like-toys-too.html

Thursday, December 20, 2012. Dogs like toys too! This summer, I wrote about a university study. That "revealed" that kids like toys, as demonstrated by the fact that toys impact their choices in promotional fast food meals. In equally shocking news, another university study published a scientific look at “ Why Dogs Find SomeToys Boring. Read the story here. Subscribe to: Post Comments (Atom). View my complete profile. Quebec is different, even for dogs. Dogs like toys too! Purple Husky's web site.

purplehusky.blogspot.com purplehusky.blogspot.com

Playful Disposition: Target welcomes itself to Canada

http://purplehusky.blogspot.com/2013/02/target-welcomes-itself-to-canada.html

Monday, February 25, 2013. Target welcomes itself to Canada. With already high awareness and approval, Target's March 2013 entry to Canada is being welcomed by many Canadians. After this debut commercial, which aired during last night's Oscars, Target will no doubt be welcomed with open arms by even more Canadians. Well done! Subscribe to: Post Comments (Atom). View my complete profile. Target welcomes itself to Canada. Purple Husky's web site.

purplehusky.blogspot.com purplehusky.blogspot.com

Playful Disposition: December 2011

http://purplehusky.blogspot.com/2011_12_01_archive.html

Tuesday, December 13, 2011. Online Toy Shopping Painful in Canada. Yesterday, I set out to buy gifts for my niece and nephew. I spent almost two painful hours in front of my computer and was appalled by how awful it is to buy toys online in Canada. With poor selection, high shipping charges, and broken websites, the whole experience was miserable. I was looking for an Activity Toy for my niece and a Toolbox for my nephew. I browsed through dozens of pages, eventually finding an Activity Toy suitable for ...

purplehusky.blogspot.com purplehusky.blogspot.com

Playful Disposition: Quebec is different, even for dogs

http://purplehusky.blogspot.com/2012/12/quebec-is-different-even-for-dogs.html

Thursday, December 20, 2012. Quebec is different, even for dogs. As a Canadian marketer, I’m aware of the importance of understanding the environment in Quebec. For many years, I’ve been reminded that “Quebec is different.”. It took me a minute to recognize that this CBC Radio interview. 8220;Montreal bylaw requires dogs understand commands in both official languages,” is a parody, and a really funny one at that. If you understand the humor in it, you’re probably Canadian. View my complete profile.

purplehusky.blogspot.com purplehusky.blogspot.com

Playful Disposition: December 2012

http://purplehusky.blogspot.com/2012_12_01_archive.html

Thursday, December 20, 2012. Quebec is different, even for dogs. As a Canadian marketer, I’m aware of the importance of understanding the environment in Quebec. For many years, I’ve been reminded that “Quebec is different.”. It took me a minute to recognize that this CBC Radio interview. 8220;Montreal bylaw requires dogs understand commands in both official languages,” is a parody, and a really funny one at that. If you understand the humor in it, you’re probably Canadian. Coincidentally, I appeared with...

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Playful Disposition

Monday, March 11, 2013. Beware of the Canadian Multilingual Keyboard. I had glanced at the computer in the store and everything seemed fine, but when I started using it, I was encountering constant typos. The cause was the "Canadian bilingual keyboard.". Through extensive Google searches, I have learned that most computers in Canada now come with this keyboard. Extra keys adjacent to left shift and return/enter. Fortunately, I found a website called. It directed me to. That let me remap the offending keys.

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Purple Husky Inc. - home

Strategic brand building for consumer products and entertainment. Toronto-based Purple Husky specializes in working with studios. To help exploit the value of IPs by creating. Effective strategies and programs.

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