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The Retail Advantage

Innovative insights and observations about Retail Merchandising strategy and tactics. Friday, April 16, 2010. At the core of the question lies the purpose and motivation for consumers participating in a Facebook experience. Or is it? One school of thought would argue that in order for a retailer to maximize the potential for engaging an audience on Facebook, the communication/marketing used needs to align with the critical elements of the Facebook community: who, why, and what. Who is there? Putting thes...

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The Retail Advantage | retailadvantage.blogspot.com Reviews
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Innovative insights and observations about Retail Merchandising strategy and tactics. Friday, April 16, 2010. At the core of the question lies the purpose and motivation for consumers participating in a Facebook experience. Or is it? One school of thought would argue that in order for a retailer to maximize the potential for engaging an audience on Facebook, the communication/marketing used needs to align with the critical elements of the Facebook community: who, why, and what. Who is there? Putting thes...
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The Retail Advantage | retailadvantage.blogspot.com Reviews

https://retailadvantage.blogspot.com

Innovative insights and observations about Retail Merchandising strategy and tactics. Friday, April 16, 2010. At the core of the question lies the purpose and motivation for consumers participating in a Facebook experience. Or is it? One school of thought would argue that in order for a retailer to maximize the potential for engaging an audience on Facebook, the communication/marketing used needs to align with the critical elements of the Facebook community: who, why, and what. Who is there? Putting thes...

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retailadvantage.blogspot.com retailadvantage.blogspot.com
1

The Retail Advantage: October 2009

http://retailadvantage.blogspot.com/2009_10_01_archive.html

Innovative insights and observations about Retail Merchandising strategy and tactics. Wednesday, October 28, 2009. Look beyond a consistent experience. As luck would have it, Forrester Research just released a study in which 32% of retail business executives responsible for e-commerce and/or channel strategy say their company lacks a vision for providing consumers a consistent multichannel experience. There are at least two immediate observations on this point. I think it does. So given that SOME deg...

2

The Retail Advantage: April 2010

http://retailadvantage.blogspot.com/2010_04_01_archive.html

Innovative insights and observations about Retail Merchandising strategy and tactics. Friday, April 16, 2010. At the core of the question lies the purpose and motivation for consumers participating in a Facebook experience. Or is it? One school of thought would argue that in order for a retailer to maximize the potential for engaging an audience on Facebook, the communication/marketing used needs to align with the critical elements of the Facebook community: who, why, and what. Who is there? Putting thes...

3

The Retail Advantage: A M commerce experience Retail could create NOW!

http://retailadvantage.blogspot.com/2010/03/m-commerce-experience-retail-could.html

Innovative insights and observations about Retail Merchandising strategy and tactics. Monday, March 22, 2010. A M commerce experience Retail could create NOW! During my morning reading, I came across another article about "mobile marketing", this one in AdAge. Using 2D or QR codes to link online content to off-line shopping behavior. What does that look like? The hardware which makes this possible are smartphones.which have a pretty solid user base already and are projected to grow at over 8X the gro...

4

The Retail Advantage: The Web's Influence on Brick and Mortar

http://retailadvantage.blogspot.com/2010/04/webs-influence-on-brick-and-mortar.html

Innovative insights and observations about Retail Merchandising strategy and tactics. Thursday, April 8, 2010. The Web's Influence on Brick and Mortar. An article todaly in eMarketer Daily, which quotes a survey from e-commerce solutions provider ATG. And conducted by MarketTools. Ads some additional emphasis to the behavior of online consumers with respect to shopping. Influencing the purchase cycle? If consumers research products prior to buying (and they clearly do in very large numbers) and if they o...

5

The Retail Advantage: Open for Innovation?

http://retailadvantage.blogspot.com/2010/03/open-for-innovation.html

Innovative insights and observations about Retail Merchandising strategy and tactics. Thursday, March 11, 2010. Innovation for the sake of doing something different is a waste of resources and capital.both financial and human. With one caveat: sometimes doing something different is part of a larger corporate culture initiative, and then often the point simply is to do the different thing, not to drive a specific response from it. What if the provider goes out of business? To critical review: finding that...

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The Retail Advantage

Innovative insights and observations about Retail Merchandising strategy and tactics. Friday, April 16, 2010. At the core of the question lies the purpose and motivation for consumers participating in a Facebook experience. Or is it? One school of thought would argue that in order for a retailer to maximize the potential for engaging an audience on Facebook, the communication/marketing used needs to align with the critical elements of the Facebook community: who, why, and what. Who is there? Putting thes...

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