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Deloitte Digital SXSW '16

To generate buzz around event, we released three teaser video on social before SXSW. These videos drove visitors to our microsite and event RSVPs. Our first video focused on the manual creation of the ARC (Audience Reactive Composition). We wanted to emphasize that the activation was not simply another app, but a physical, custom-built creation designed with visitor interaction in mind. Deloitte Digital wanted to increase awareness of its offerings and strengthen its brand positioning as a creative digit...

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Deloitte Digital SXSW '16 | sxsw.deloittedigital.com Reviews
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To generate buzz around event, we released three teaser video on social before SXSW. These videos drove visitors to our microsite and event RSVPs. Our first video focused on the manual creation of the ARC (Audience Reactive Composition). We wanted to emphasize that the activation was not simply another app, but a physical, custom-built creation designed with visitor interaction in mind. Deloitte Digital wanted to increase awareness of its offerings and strengthen its brand positioning as a creative digit...
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1 the challenge
2 strategy
3 execution
4 results
5 blog
6 case video
7 the music
8 activation promotion
9 teaser 1
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Deloitte Digital SXSW '16 | sxsw.deloittedigital.com Reviews

https://sxsw.deloittedigital.com

To generate buzz around event, we released three teaser video on social before SXSW. These videos drove visitors to our microsite and event RSVPs. Our first video focused on the manual creation of the ARC (Audience Reactive Composition). We wanted to emphasize that the activation was not simply another app, but a physical, custom-built creation designed with visitor interaction in mind. Deloitte Digital wanted to increase awareness of its offerings and strengthen its brand positioning as a creative digit...

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Blog | Deloitte Digital SXSW '16

http://sxsw.deloittedigital.com/blog

March 15, 2016. Deloitte Digital at SXSW Interactive 2016. With coverage in a wide range of technology, industry, and music publications (including Fast Company, The Next Web and the Drum), Deloitte Digital stole the show at this year’s SXSW Interactive. We explored the future of music and interaction with the Audience Reactive Composition (ARC). The ARC is a compilation of five unique musical instruments that…. March 14, 2016. Inside the Interplay Lab, Day 2. March 12, 2016. March 11, 2016. Explore the ...

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To generate buzz around event, we released three teaser video on social before SXSW. These videos drove visitors to our microsite and event RSVPs. Our first video focused on the manual creation of the ARC (Audience Reactive Composition). We wanted to emphasize that the activation was not simply another app, but a physical, custom-built creation designed with visitor interaction in mind. Deloitte Digital wanted to increase awareness of its offerings and strengthen its brand positioning as a creative digit...

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