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| Analysis and education on strategic branding | thebrandstop.wordpress.com Reviews
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Analysis and education on strategic branding (by Mick)
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Folgers goes online to refresh 25 year old jingle |
https://thebrandstop.wordpress.com/2010/05/11/folgers-goes-online-to-refresh-25-year-old-jingle
Analysis and education on strategic branding. Folgers goes online to refresh 25 year old jingle. May 11, 2010. Interesting campaign from Folgers. To celebrate their iconic jingle’s 25th birthday which seeks to build a connection through consumer generated content. I give them kudos for continuing to reinvent the jingle and keeping it relevant – there is certainly a lot of equity there since they emblazoned it into most Americans’ minds through one of the more epic (and expensive. From → Uncategorized.
Book Reviews |
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Analysis and education on strategic branding. The Origin of Brands. Al and Laura Ries. The Origin of Brands. Al and Laura Ries. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Email (Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. Notify me of new comments via email. The Origin of Brands.
Marketing Frameworks |
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Analysis and education on strategic branding. BCG Product Portfolio Matrix. Maslow’s Hierarchy of Needs. 4 Ps and the marketing mix. Diffision of Innovations: Bass. Diffision of Innovations: Rogers. Push vs Pull Promotions. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Email (Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. The Origin of Brands.
Trend in Umbrella Brand Communication |
https://thebrandstop.wordpress.com/2010/02/28/trend-in-umbrella-brand-communication
Analysis and education on strategic branding. Trend in Umbrella Brand Communication. February 28, 2010. I got to thinking today, while reading an article. To be sure, there are companies which use an. And there are companies which use an. Do consumers care that P&G owns Tide or Unilever owns Surf or Church and Dwight owns Arm and Hammer? And more importantly, do you want a corporate name tied inextricably to your brands – what if there is negative press, a recall, or the brand needs to be divested? You a...
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We craft brands that matter | the Brand Station | think emotive
Brand Station. Time to. Rethink how your brand. Makes people feel.*. We transform businesses,. Matter more to people.*. Inside and outside your organization. We provide brand consulting,. Strategy, brand creation. Applying emotive science and cutting-edge (online) tools. Being a great company is the new brand. Alex Bogusky (CEO Common). Yay, we couldn't agree more Alex. To you, and to the world. Because they bring meaning into our lives. Our attitude and behavior in life and towards the brands we buy fro...
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| Analysis and education on strategic branding
Analysis and education on strategic branding. Folgers goes online to refresh 25 year old jingle. May 11, 2010. Interesting campaign from Folgers. To celebrate their iconic jingle’s 25th birthday which seeks to build a connection through consumer generated content. I give them kudos for continuing to reinvent the jingle and keeping it relevant – there is certainly a lot of equity there since they emblazoned it into most Americans’ minds through one of the more epic (and expensive. From → Uncategorized.
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