towerstobrands.blogspot.com

Towers to Brands

Thoughts, Ideas, Directions, Questions and Answers for Terrestrial Radio Station Companies that want to Survive and Succeed. Monday, February 23, 2009. You’re a pilot flying @ 36,000ft. No parachute. You have two major problems:. 160; . 160; . You are out of fuel above mountainous terrain. This describes many of you reading this. The looming bank. Survival. Listeners and Clients defecting to new media. Terrestrial Radio Station C-Levels: If you need to cut to avoid that oncoming plane, you cut all you ...

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Towers to Brands | towerstobrands.blogspot.com Reviews

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Thoughts, Ideas, Directions, Questions and Answers for Terrestrial Radio Station Companies that want to Survive and Succeed. Monday, February 23, 2009. You’re a pilot flying @ 36,000ft. No parachute. You have two major problems:. 160; . 160; . You are out of fuel above mountainous terrain. This describes many of you reading this. The looming bank. Survival. Listeners and Clients defecting to new media. Terrestrial Radio Station C-Levels: If you need to cut to avoid that oncoming plane, you cut all you ...

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3 towers to brands

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Towers to Brands | towerstobrands.blogspot.com Reviews

https://towerstobrands.blogspot.com

Thoughts, Ideas, Directions, Questions and Answers for Terrestrial Radio Station Companies that want to Survive and Succeed. Monday, February 23, 2009. You’re a pilot flying @ 36,000ft. No parachute. You have two major problems:. 160; . 160; . You are out of fuel above mountainous terrain. This describes many of you reading this. The looming bank. Survival. Listeners and Clients defecting to new media. Terrestrial Radio Station C-Levels: If you need to cut to avoid that oncoming plane, you cut all you ...

INTERNAL PAGES

towerstobrands.blogspot.com

1

Towers to Brands: Second Post: Taking stock

http://towerstobrands.blogspot.com/2009/02/second-post-taking-stock.html

Thoughts, Ideas, Directions, Questions and Answers for Terrestrial Radio Station Companies that want to Survive and Succeed. Wednesday, February 11, 2009. Second Post: Taking stock. You need to recognize 2 things:. 1) This asset you have is very powerful. You already know this. You’ve seen it drive traffic. You’ve run a client's ad for a month and the copy was attention grabbing and it increased sales: They re-signed for 13 weeks. Terrestrial Radio drives foot traffic. 8230;But this is. What actions will...

2

Towers to Brands: The Framework

http://towerstobrands.blogspot.com/2009/02/framework.html

Thoughts, Ideas, Directions, Questions and Answers for Terrestrial Radio Station Companies that want to Survive and Succeed. Tuesday, February 17, 2009. In my first 3 posts, I tried to inject a lot of reality into our situation:. 1) You need to be aware of your surroundings and not bury your head in the sand. You need to expect the worst. The absolute worst. Your listeners are starting to wander off. And rightfully so. Lots of cool options out there. The revenue is starting to wander off. Sell your compa...

3

Towers to Brands: February 2009

http://towerstobrands.blogspot.com/2009_02_01_archive.html

Thoughts, Ideas, Directions, Questions and Answers for Terrestrial Radio Station Companies that want to Survive and Succeed. Monday, February 23, 2009. You’re a pilot flying @ 36,000ft. No parachute. You have two major problems:. 160; . 160; . You are out of fuel above mountainous terrain. This describes many of you reading this. The looming bank. Survival. Listeners and Clients defecting to new media. Terrestrial Radio Station C-Levels: If you need to cut to avoid that oncoming plane, you cut all you ...

4

Towers to Brands: Google Audio and Your Short Term Survival

http://towerstobrands.blogspot.com/2009/02/google-audio-and-your-short-term.html

Thoughts, Ideas, Directions, Questions and Answers for Terrestrial Radio Station Companies that want to Survive and Succeed. Friday, February 13, 2009. Google Audio and Your Short Term Survival. Think of it like a commercial airplane: Once that door is closed, and the plane begins taxiing away from the gate, it's over! No more passengers. An empty seat is a missed opportunity. Not with the Google Audio! 160;The airline gets paid less for those seats, but that's OK, it's 'found money'. I love TargetSpot a...

5

Towers to Brands: First Blog

http://towerstobrands.blogspot.com/2009/02/first-blog.html

Thoughts, Ideas, Directions, Questions and Answers for Terrestrial Radio Station Companies that want to Survive and Succeed. Tuesday, February 10, 2009. In this blog, I’ll document Terrestrial Radio’s transformation from Radio Frequency Towers to Multi-Media Brands. From the inside and from up high. Some are in denial. “Terrestrial Radio is strong! Terrestrial Radio will rebound! Most are claiming witness to its demise. They hammer Terrestrial Radio, often justifiably, sometimes with malice. You're not u...

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towerstobrands.blogspot.com

Towers to Brands

Thoughts, Ideas, Directions, Questions and Answers for Terrestrial Radio Station Companies that want to Survive and Succeed. Monday, February 23, 2009. You’re a pilot flying @ 36,000ft. No parachute. You have two major problems:. 160; . 160; . You are out of fuel above mountainous terrain. This describes many of you reading this. The looming bank. Survival. Listeners and Clients defecting to new media. Terrestrial Radio Station C-Levels: If you need to cut to avoid that oncoming plane, you cut all you ...

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