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Wednesday, June 18, 2014. Branding is no longer just a marketing or advertising industry term; it’s part of popular culture. Anything can have a brand nowadays—celebrities, television shows, sports teams and even political leaders. However, effective branding is more than just a recognizable face or logo; it requires discipline and insight. No matter what is being branded, it’s important to remember some foundational principles. Until a few years ago, integrated branding was essentially the act of assuri...

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tune in | tunein-tdc.blogspot.com Reviews

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Wednesday, June 18, 2014. Branding is no longer just a marketing or advertising industry term; it’s part of popular culture. Anything can have a brand nowadays—celebrities, television shows, sports teams and even political leaders. However, effective branding is more than just a recognizable face or logo; it requires discipline and insight. No matter what is being branded, it’s important to remember some foundational principles. Until a few years ago, integrated branding was essentially the act of assuri...

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3 embracing synergy

4 moving forward

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tune in | tunein-tdc.blogspot.com Reviews

https://tunein-tdc.blogspot.com

Wednesday, June 18, 2014. Branding is no longer just a marketing or advertising industry term; it’s part of popular culture. Anything can have a brand nowadays—celebrities, television shows, sports teams and even political leaders. However, effective branding is more than just a recognizable face or logo; it requires discipline and insight. No matter what is being branded, it’s important to remember some foundational principles. Until a few years ago, integrated branding was essentially the act of assuri...

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tunein-tdc.blogspot.com

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tune in: September 2012

http://tunein-tdc.blogspot.com/2012_09_01_archive.html

Monday, September 3, 2012. Every Client Relationship Should be a Working Relationship. Contrary to what some folks might believe, branding and marketing communications professionals don’t have magic wands. Account managers, designers and writers almost never have telepathic powers. And none of us can perform even a single Jedi mind trick. Now that’s not to say the agency should sit back and expect clients to be the first to provide strategies or concepts. Agencies need to always be proactive in...We unde...

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tune in: The Right Handle

http://tunein-tdc.blogspot.com/2014/01/the-right-handle.html

Thursday, January 2, 2014. In 1945, Southwestern College in Memphis, Tennessee changed its name to “Southwestern at Memphis College” to distinguish itself from other schools with the name “Southwestern.” Few people noticed or cared. That’s the power of a really good name. These cumbersome names can be excused in light of the fact that market appeal was not the highest priority when these products were invented. Or the appetite suppressant “Ayds? 8221; Even when awareness of the AIDS virus became commonpl...

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tune in: Does Your Creative Truly Measure Up?

http://tunein-tdc.blogspot.com/2011/03/does-your-creative-truly-measure-up.html

Thursday, October 11, 2012. Does Your Creative Truly Measure Up? Years ago, I worked with a creative director who had stints at several agencies around the country. One day, as we were filling out creative award entry paperwork, he made an offhand remark about how refreshing it was to not get ulcers over awards. It’s why we’ve all become familiar with the creative department stereotypes, as perpetuated over the years by pop culture. The “bow-down-before-my-layouts” art directo...In the past, when precise...

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tune in: Value Pricing

http://tunein-tdc.blogspot.com/2009/01/value-pricing.html

Wednesday, July 11, 2012. Recently I sat in on a conference call presentation from a professional consultant who was discussing the topic of “value pricing” for creative services firms. The consultant was trying to make a distinction between selling creative services based on “time or hours” versus selling creative services based on “value” to clients. Further, when one adopts a philosophy of selling value there is the opportunity to actually increase the payoff. Who has worked in the industry for over 1...

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tune in: October 2012

http://tunein-tdc.blogspot.com/2012_10_01_archive.html

Thursday, October 11, 2012. Does Your Creative Truly Measure Up? Years ago, I worked with a creative director who had stints at several agencies around the country. One day, as we were filling out creative award entry paperwork, he made an offhand remark about how refreshing it was to not get ulcers over awards. It’s why we’ve all become familiar with the creative department stereotypes, as perpetuated over the years by pop culture. The “bow-down-before-my-layouts” art directo...In the past, when precise...

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tunein-tdc.blogspot.com

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Wednesday, June 18, 2014. Branding is no longer just a marketing or advertising industry term; it’s part of popular culture. Anything can have a brand nowadays—celebrities, television shows, sports teams and even political leaders. However, effective branding is more than just a recognizable face or logo; it requires discipline and insight. No matter what is being branded, it’s important to remember some foundational principles. Until a few years ago, integrated branding was essentially the act of assuri...

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