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Video Ad News - Video and TV Advertising News & Insights | videoadnews.com Reviews
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Video and TV Advertising News & Insights
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5 mobile
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Video Ad News - Video and TV Advertising News & Insights | videoadnews.com Reviews

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1

Connected TV | Video Ad News

http://www.videoadnews.com/category/connected-tv

Ad of the Week. Ad of the Week. Category Archives: Connected TV. EU Introduces New Rules for Video Sharing Platforms, TV Advertising and SVOD Content. May 25, 2016. The EU has updated its rules on how the audiovisual industry operates in its Member States. The Audiovisual Media Services Directive (AVMSD) will require the content catalogues of SVOD services […]. Inventory is Up and CPMs are Down: Connected TV Advertising’s Time has Finally Come. May 24, 2016. December 18, 2015. Ad of the Week. In this wee...

2

Measurement | Video Ad News

http://www.videoadnews.com/category/measurement

Ad of the Week. Ad of the Week. How Marketers can Stay Afloat in the Sea of Video Ad Metrics. July 14, 2016. Measurement continues to be one of the most controversial topics in video advertising. While some might have hoped that improvements in digital measurement and attribution would have cracked the problem […]. Advertisers Need to Stop Shoehorning Performance Metrics into a Brand Channel. May 31, 2016. Panel-Based Currency Data Should be Regarded as ‘Fourth Party Data’ #DataWeek. April 28, 2016.

3

Social Video | Video Ad News

http://www.videoadnews.com/category/social-video

Ad of the Week. Ad of the Week. Category Archives: Social Video. The WiR: Google Acquires OTT Platform Company, Smartphone Users Pay Little Attention to Display, Apple Shutters iAd. July 8, 2016. In this week’s Week in Review: HTC launches VR-focused investor consortium, Liberty Global acquires Technetix and smartphone users ignore ads according to report. To receive a weekly summary of industry […]. Ad of the Week. Millennial-Focused Media Companies are Losing Out to Old Media on Snapchat Discover.

4

Second Screen | Video Ad News

http://www.videoadnews.com/category/second-screen

Ad of the Week. Ad of the Week. Category Archives: Second Screen. The WiR: In-House Digital Activity in Decline, Verizon Revives Yahoo Bid, Twitter Unveils New Tweet Carousel. June 10, 2016. In this week’s Week in Review: Verizon goes after Yahoo, Unruly and AppNexus partner and Twitter unveils new Tweet carousel. To receive a weekly summary of industry news and […]. Ad of the Week. August 14, 2015. Ad of the Week. August 7, 2015. Ad of the Week. July 17, 2015. In this Week in Review: Google’s shar...

5

WiR: Google Restructures as ‘Alphabet’, UK Advertisers Lose £277m Thanks to Online Fraud, and SpotXchange Reports Mobile Video Bonanza | Video Ad News

http://www.videoadnews.com/2015/08/14/wir-google-restructures-as-alphabet-uk-advertisers-lose-277m-thanks-to-online-fraud-and-spotxchange-reports-mobile-video-bonanza

Ad of the Week. Ad of the Week. WiR: Google Restructures as ‘Alphabet’, UK Advertisers Lose 277m Thanks to Online Fraud, and SpotXchange Reports Mobile Video Bonanza. August 14, 2015. In this week’s Week in Review: Google make a surprise announcement and everyone’s talking about ad blocking and fraud. For your weekly summary of industry news and other VAN interviews and videos, sign up to the weekly Video Round-Up. Google to Restructure as Alphabet. Google has unexpectedly announced. Ad blocking was esti...

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eltoro.com eltoro.com

IP Targeted Video - El Toro

http://eltoro.com/ip-targeted-video

Digital New Mover CPM Calculator. Video advertisements are a very effective medium for reaching and influencing an online audience. With click-through rates (CTR) that can be up to. That of standard banner ads, video delivers a significant amount of engaged traffic. According to. When evaluating video and display side by side, consumers exposed to video advertising were 28 percent more likely to visit the brand site and nearly twice as likely to conduct a trademark search .

hackers.media hackers.media

The programmatic skills shortage, and how one Dutch start-up is tackling it head on — Hackers.Media

http://www.hackers.media/home/2016/10/27/the-programmatic-skills-shortage-and-how-one-dutch-start-up-is-tackling-it-head-on

European Media Market Data. A community of media professionals dedicated to *hacking traditional publishing models*. The programmatic skills shortage, and how one Dutch start-up is tackling it head on. Whilst working at the Italian sales house Manzoni in 2015, Luca Brighenti. Spotted this advertising programmatic skills shortage and went on to co-found Lens Academy. An e-learning academy 100% focused on programmatic advertising. Q: What inspired you to start Lens Academy? A: The constant launch of new pr...

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