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Australian web marketing blog: Google algorithm change targets content spam: Website marketing blog, Web Marketing Workshop, Sydney
http://workbench.webmarketingworkshop.com.au/2011/01/google-algorithm-change-targets-content.html
Monday, 31 January 2011. Google algorithm change targets content spam. At the end of last week, Google's head of search quality Matt Cutts announced. In his blog that the search engine has just implemented an algorithm change that is intended to "help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.". Subscribe to Post Comments [ Atom. Links to this post:. Google and Sensis develop relationship.
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Australian web marketing blog: Google AdWords displays longer headlines: Website marketing blog, Web Marketing Workshop, Sydney
http://workbench.webmarketingworkshop.com.au/2011/02/google-adwords-displays-longer.html
Wednesday, 9 February 2011. Google AdWords displays longer headlines. The Google AdWords blog has announced. A new test of the advert format so that longer headlines are appearing on some ads that appear above the search results on Google. For some ads where each line appears to be a distinct sentence and ends in the proper punctuation, the first description line is moved to the headline and separated by a hyphen. As a result, some top placement ads will have longer headlines. Links to this post:. Web ma...
workbench.webmarketingworkshop.com.au
Australian web marketing blog: Microsoft updates PPC trademark guidelines: Website marketing blog, Web Marketing Workshop, Sydney
http://workbench.webmarketingworkshop.com.au/2011/02/microsoft-updates-ppc-trademark.html
Thursday, 17 February 2011. Microsoft updates PPC trademark guidelines. Microsoft have emailed PPC advertisers to notify them of changes to their trademark policy in North America, and have also posted. Updates online. Microsoft says that 'to come in line with search industry practices' - i.e. Google - they will cease editorial investigations from 3rd March into complaints about trademarks used as keywords to trigger ads on Bing and Yahoo! Search in the United States and Canada. Links to this post:.
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Australian web marketing blog: Web marketing newsletter published for March: Website marketing blog, Web Marketing Workshop, Sydney
http://workbench.webmarketingworkshop.com.au/2011/03/web-marketing-newsletter-published-for.html
Tuesday, 1 March 2011. Web marketing newsletter published for March. The latest issue of our monthly Web Search and Marketing newsletter has been published. This newsletter also covers 2 of the leading news stories from the search market in the past month - firstly, Google's accusation of Microsoft's cheating, and also the alleged black hat SEO techniques used by JC Penney in the US, which resulted in a Google ranking penalty. To view back issues of this regular newsletter you can see the archive by date.
workbench.webmarketingworkshop.com.au
Australian web marketing blog: August 2007: Website marketing blog, Web Marketing Workshop, Sydney
http://workbench.webmarketingworkshop.com.au/2007_08_01_archive.html
Friday, 31 August 2007. Google updates website penalty notifications. Has reported a change to their system of notifying website owners about indexing penalties, due to violations of their Webmaster Guidelines (such as spammy search engine optimisation techniques). However, several months ago Google had to stop this practice following some fake messages being sent out and instead, they started to post messages within the Webmaster Console. Links to this post. Wednesday, 29 August 2007. Has been developed...
workbench.webmarketingworkshop.com.au
Australian web marketing blog: December 2007: Website marketing blog, Web Marketing Workshop, Sydney
http://workbench.webmarketingworkshop.com.au/2007_12_01_archive.html
Friday, 21 December 2007. Google gets approval for DoubleClick acquisition. The Associated Press reports. That the Federal Trade Commission in the US have approved Google's $3.1 billion acquisition of DoubleClick by 4 votes to 1, so enabling this major combination of online advertising businesses to proceed. Links to this post. Thursday, 20 December 2007. Google removes Supplemental Index. Has announced that their Supplemental Index has now been removed and will no longer be a factor in the search result...
workbench.webmarketingworkshop.com.au
Australian web marketing blog: January 2008: Website marketing blog, Web Marketing Workshop, Sydney
http://workbench.webmarketingworkshop.com.au/2008_01_01_archive.html
Thursday, 31 January 2008. Google gains search advertising share. On new research published by Efficient Frontier, a US search-marketing technology provider, who have tracked more than 17 billion impressions and 270 million clicks on paid search ads during the last quarter of 2007 compared to the same period in 2006. These figures show that Google is receiving a higher average cost per click for its paid search advertising and although Yahoo! Links to this post. Tuesday, 29 January 2008. Search Marketing...
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Australian web marketing blog: Making websites mobile-friendly: Website marketing blog, Web Marketing Workshop, Sydney
http://workbench.webmarketingworkshop.com.au/2011/02/making-websites-mobile-friendly.html
Wednesday, 23 February 2011. The Google Webmaster blog has posted. Some advice about making websites mobile friendly, in response to an increasing number of questions being posted by website owners and developers. Google says they expect smartphones to handle desktop experience content, so there is no real need for mobile-specific effort from webmasters. However, for many websites it may still make sense for the content to be formatted differently for smartphones, and the decision to do so should be ...
workbench.webmarketingworkshop.com.au
Australian web marketing blog: A new communication channel....: Website marketing blog, Web Marketing Workshop, Sydney
http://workbench.webmarketingworkshop.com.au/2011/03/new-communication-channel.html
Thursday, 3 March 2011. A new communication channel. After nearly 4 years and over 460 posts, we have decided to end this blog and provide news and updates on the web marketing sector through the following social media channels. This reflects the changing nature of the online market for communication and allows us to be more flexible in updating our clients and followers with the latest developments. Regular updates will continue to be posted through our main Twitter accounts:. Links to this post:. Googl...
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Web Marketing Books: Creating Web Sites: Web marketing book reviews, Web Marketing Workshop, Sydney
http://books.webmarketingworkshop.com.au/2010/12/creating-web-sites.html
Wednesday, 8 December 2010. Published by O'Reilly (4 Nov 2005). Paperback, 560 pages. Websites are getting faster and slicker, but they’re also becoming more complex to create. So what should you do if you want a sharp-looking site without having to become a sophisticated web guru? The publishers of this book claim that the answer is here, as this book can show you every step to get your site up and running. This well illustrated and easy to follow book includes:. The Missing Manuals series offer clearly...